September 26, 2016
There will never be a perfect marketing opportunity. But YouTube may just be the Holy Grail for the 18-34 year-old market.
The popularity of video is unprecedented and the 18-34 year-old market simply can’t live without videos. The rise of YouTube stars like PewDiePie and the Fine Brothers may make it seem like you have to be a professional YouTuber to capitalize on any eCommerce opportunity. However, any business can leverage videos into sales with some killer content and the right eCommerce tech.
If you’re struggling to connect with this crucial demographic, creating an opportunity to sell directly from your videos is a no-brainer.
Youtube Is Almost The King Of The Internet
The real King of the Internet is Google, but YouTube is the second most popular search engine in the world. It’s also the third most popular website (Google is still first and Facebook is second). And it’s not even a close competition because Google also owns YouTube. So Google will be King for a long, long time.
But being almost King is a really sweet deal.
YouTube has over a billion users that watch hundreds of millions of hours on YouTube every day. And nothing comes close to capturing the 18-34 year old market. YouTube mobile reaches more of that demographic than any U.S. cable network. That statistics is just mobile users alone! Add in YouTube’s total usage and it simply crushes the competition.
So if you’re trying to capture the 18-34 year old market, YouTube is your best opportunity.
eCommerce Platforms Are Already Partnered with YouTube
You probably already have the capability to sell on YouTube right now. Most of the major eCommerce platforms have already partnered with YouTube to make selling possible. This technology allows you to input links directly into your videos at the exact right moment. It’s not complicated to set up and you can sell any type of product.
Here’s an example:
You can change the messages within the video to share special offers or highlight a specific product you’re using in the video. You can change it during the holiday season to maximize Cyber Monday sales. Or you can introduce a new product line and send customers directly to your eStore.
The possibilities are endless!
Digital Businesses Evolve
eCommerce started as a one-dimensional sales feature that has continually evolved along with technology. For example, mCommerce is now a major part of eCommerce’s overall success and is projected to significantly grow over the next few years. So you’re missing out if you’re not selling on mobile devices.
The same goes for YouTube. You can simply add an eCommerce option into your existing videos or create new content that is focused on providing opportunities to insert a sales option. The idea is that you’re creating one more opportunity to connect with this important market.
And you may find out that this is the chance you’ve been waiting for.Digital & Social Articles on Business 2 Community