Arik Hanson — March 11, 2020 By now, the “war for talent” has been well-documented. We’re facing a shortage of talent. Employees hold all the cards. Employers need to adapt in terms of what employees really want in the new economy. Except, here’s the problem: They’re not doing that. Not even close. According to Ragan’s … Continue reading Why Aren’t Employers Giving PR Employees the Benefits They Want?
Kellie Wong — March 11, 2020 Perks at work are great – it’s hard to argue against a free pizza party, a happy hour celebration, or in-office giveaways. But, you shouldn’t assume that these types of perks are motivating employees to do their best work (and what keeps them loyal to your company). Real motivation … Continue reading Appreciate Employees How They Want to Be Appreciated [Survey Data]
Clair Kim — March 10, 2020 Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge funds for digital … Continue reading What Experts Don’t Want You to Know About Facebook Ads Targeting
JoAnn Corley — March 5, 2020 One of the activities I love to do is to bring clarity to commonly used language we use in our every day work as managers, leaders, and HR professionals…and that also address critical needs for successful business success. One set of words we use frequently and that directly affect … Continue reading An Important Insight Into Employee Morale You Don’t Want to Miss
Scott Hogan — February 24, 2020 Shark. Risk Taker. Selfish. Cut-throat. I have heard all of these when referring to venture capitalists. Why? I think it is because people don’t really understand what venture capitalists do. People assume that venture capitalists take the autonomy out of a startup. They also believe that VC’s want only … Continue reading What Venture Capitalists Want For You
Your customers want to text for live support. Are you ready? Amy Gesenhues on February 12, 2020 When asked about customer support preferences, 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer service experience. The question was part of … Continue reading Customers want more text-based customer support options from brands
Michelle Palacios — February 12, 2020 When you’re trying to build a business it’s easy to assume the #1 thing you need to focus on (after you’ve setup up the basics of your website or store), is figuring out how to drive traffic to your shop. But turning an idea into a profitable business takes … Continue reading Want to Build a Profitable Business? Avoid These 4 Pricing “Strategies”
Maini Homer — February 10, 2020 Every day, I see people who are not doing anything to improve themselves emotionally, mentally or even physically. They spend their days doing jobs they do not love because they have been conditioned to believe that they are not good enough for anything better. Photo by Kiana Bosman on … Continue reading Why Self-Development is Important if You Want to Be a True Leader
Jennifer Hanford — January 28, 2020 We can all recall at least one horrible customer service experience in our lives. But how often do we actually “complain” to someone who can turn that negative experience into a positive one? According to a recent statistic, as many as 96 percent of us will say something about … Continue reading Do You Know What Your Customers Really Want? [Infographic]
Be clear with writers fueling your content marketing strategy about each step of your content development, review and approval process. Ryan Brock on January 22, 2020 It doesn’t matter if it’s a blog post, a news article, or even a novel: Writing takes time. And even if you have the most capable of writers fueling … Continue reading Pro Tip: Manage writers the way they want to be managed – with structure
