Tag Archives: want

Want to Improve Your Bottom Line in 2020? Start With These 3 Goals

Peter Daisyme — January 10, 2020 The new year presents new opportunities and new challenges for your business. These include how to improve your bottom line. To succeed, you should be clear about what you want to achieve by 2021. Your new year’s resolution for your business will likely include improving your bottom line. As … Continue reading Want to Improve Your Bottom Line in 2020? Start With These 3 Goals →

Want better leads on LinkedIn? Focus on your content

Leads Generation

Good gated content that converts at 15% or higher will give you scalable traffic with more people to nurture. AJ Wilcox on January 3, 2020 Contributor and SMX speaker, AJ Wilcox, explains why this is the year to be working hand-in-hand with your sales team to track leads with your LinkedIn Ads. Below is … Continue reading Want better leads on LinkedIn? Focus on your content →

Want to be a CX leader? Embrace more listening channels, collect and share customer feedback

User Experience

CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for their customer experience efforts, according to a recent report from Medallia. Amy Gesenhues on November 26, 2019 B2B businesses have as much to gain from an optimal customer experience strategy as B2C organizations, … Continue reading Want to be a CX leader? Embrace more listening channels, collect and share customer feedback →

The Best CEOs Are Delusional, and You Want Them to Be

Management Skills

Annie Jones — November 13, 2019 Follow @rockcandymedia I tell my employees “I’ve been an employee longer than I’ve been a CEO,” and it still rings true as we celebrate our 10 year anniversary this year. As an employee in the dot.com craze, I still remember conversing with other employees on how our bosses were … Continue reading The Best CEOs Are Delusional, and You Want Them to Be →

Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle

Consumer Mamangement

Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization. David Dowhan on October 31, 2019 The proliferation of digital, content-driven devices and channels (mobile, smart TVs, social media, etc.) have reinforced a notion that consumers prefer, even expect, personalized experiences. New research says this notion may … Continue reading Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle →

Want to connect with the Gen Z crowd? Don’t shy away from social issues

Generation Z

68% of 18 to 24-year-olds expect brands to contribute to society, finds a survey of more than 11,000 young adults. Amy Gesenhues on October 24, 2019 Gen Z — young adults currently ranging in age from 18 to 24-years-old — is a powerful consumer block. The group spends an estimated $143 billion a year and … Continue reading Want to connect with the Gen Z crowd? Don’t shy away from social issues →

You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step

Business Development

Christopher Brown — October 11, 2019 Follow @marketculture Creating a new business that endures over a long time is hard. We all know the statistics; 80 % of companies fail within the first 2-3 years. What separates the businesses that sustain from those that wither away? Customer obsession. These companies have found a problem worth … Continue reading You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step →

Mind Your Language (If You Want to be Agile)

Corporate Productivity

Jose Casal — October 10, 2019 There are four key words in the first value of the Agile Manifesto: “Individuals and their interactions over processes and tools” Most of us can spend countless hours debating the value of focusing on people and the dangers related to focusing on processes and tools. Interestingly, in our debates … Continue reading Mind Your Language (If You Want to be Agile) →

Want to Reduce CPA? Try Machine Learning–Driven Retargeting.

Artificial Intelligence

Dan Carmel — September 20, 2019 — September 20, 2019 The way we do retargeting is restrictive. Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? Did they view more than Y pages? Did they add to cart? Are they visiting on mobile? … Continue reading Want to Reduce CPA? Try Machine Learning–Driven Retargeting. →

Want a Cool Simple Tip to Stay Laser Focused?

Productivity Tools

JoAnn Corley — September 17, 2019 Follow @joann corley — September 17, 2019 (September 20, 2019) I wrote a post about how to boost your executive effectiveness for yourself and others by assessing your decision-making with time tracking. Since decision-making is the foundation of leadership & management effectiveness, I wanted to add another easy, fun … Continue reading Want a Cool Simple Tip to Stay Laser Focused? →