Category Archives: Content Management SEO

Should CMOs be political? Lessons from Nike, Delta, Burger King and others

Wading into controversial topics can be be risky for brands. Here’s how CMOs and marketing leaders can make sense of their stances. Ruben Ugarte on September 13, 2022 Switzerland is known for its beautiful hills, delicious chocolate and world-class banking system. But 80 years ago, they were also known for their notorious neutrality. In both … Continue reading Should CMOs be political? Lessons from Nike, Delta, Burger King and others

4 ways to upgrade your content syndication strategy

Content syndication in today’s new era of B2B precision demand marketing Integrate on December 14, 2021 If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. Their tactics now involve covert research done on their own time and in their preferred digital … Continue reading 4 ways to upgrade your content syndication strategy