Infillion’s MediaMath Technology Powers A Revised Walmart DSP by Laurie Sullivan , Staff Writer @lauriesullivan, May 1, 2024 Laurel Rossi, chief revenue officer at Infillion, says the company’s plan is to bring new options to the programmatic marketplace through the relaunch of MediaMath technology will support the fastest-growing sector in advertising: retail media. Infillion has announced … Continue reading Infillion’s MediaMath Technology Powers A Revised Walmart DSP
April 30, 2024 Why Walmart launched a premium grocery label, with fancy branding to match The packaging for Walmart’s Bettergoods line looks like something you might find in Target. That’s intentional. BY Hunter Schwarz Walmart’s new private label brand, Bettergoods, doesn’t look like what you might expect a Walmart private-label brand to look like. And that’s … Continue reading Why Walmart launched a premium grocery label, with fancy branding to match
April 30, 2024 Walmart shutters 51 doctor clinics after just a few years amid struggle to make healthcare profitable The decision to close the health centers, which were primarily located in smaller towns where customers might lack access to quality care, represents an abrupt reversal for the supermarket chain. BY Emily Price Walmart announced plans Tuesday … Continue reading Walmart shutters 51 doctor clinics after just a few years amid struggle to make healthcare profitable
The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers. Nicola Agius on February 20, 2024 Walmart confirmed plans to buy TV marker Vizio for $ 2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content … Continue reading Walmart buys TV maker Vizio to boost ad revenue
Walmart makes a rare CES appearance to promote AI-powered shopping The new generative AI-powered search functions are available on iOS and Android mobile devices and on the company’s website. Malak Saleh Thu, Jan 11, 2024 Walmart When Walmart announced it would be holding a CES keynote for the first time, we were admittedly a … Continue reading Walmart makes a rare CES appearance to promote AI-powered shopping
Performance Agency Integrates With Walmart Connect DSP by Laurie Sullivan , Staff Writer @lauriesullivan, June 15, 2023 Acorn Influence, a New Engen performance marketing company, has integrated with Walmart Connect’s Demand-Side Platform (DSP) to create an offering in partnership with The Trade Desk. Walmart Connect DSP is a multichannel platform, allowing brands to place content across mobile, display, and connected … Continue reading Performance Agency Integrates With Walmart Connect DSP
Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results by Laurie Sullivan @lauriesullivan, June 15, 2023 NBCUniversal, Roku, TikTok, and TalkShopLive on Thursday shared campaigns and results from partnerships built based on the big-box retailer’s partner program. Walmart Connect Partner Lab partnered with NBCUniversal to test a closed-loop media-powered ads for retail in … Continue reading Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results
By James Surowiecki April 21, 2023 When Walmart announced today that it was selling online women’s-apparel brand Eloquii to FullBeautyBrands, just days after selling online menswear brand Bonobos for $75 million to a brand-management firm and the retailer Express, it marked the end of an experiment that started in 2016. That’s when Walmart … Continue reading Walmart may be dumping Bonobos and Eloquii, but its strategy wasn’t a total flop
The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch. Constantine von Hoffman on April 4, 2023 Walmart has pulled its Universe of Play experience from global gaming platform Roblox after consumer groups complained about it to the Children’s Advertising Review … Continue reading Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint
Cost-Per-Click Falls On Amazon, Jumps On Walmart And Instacart by Laurie Sullivan , Staff Writer @lauriesullivan, January 18, 2023 Marketers got a slew of retail numbers on Wednesday, much of it wrapped in cost-per-click (CPC) data. U.S. retail sales slipped 1.1% in December from the prior month, but rose 6% compared with December 2021, reflecting the … Continue reading Cost-Per-Click Falls On Amazon, Jumps On Walmart And Instacart
