Search Engine Optimization remains the stalwart mainstay of digital marketing. Lauren Donovan on April 7, 2020 Search Engine Optimization drives 22% of all website visits, making it “one of the largest traffic producers for most brands (if not the largest),” according to Merkle’s 2019 Digital Media report. What does this mean to you, the SEO? … Continue reading Did you know that SEO drives 22% of all website visits?
Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth by Laurie Sullivan @lauriesullivan, February 12, 2020 Yelp Store Visits, which measures online to offline store visits, and Showcase Ads with Video launched Tuesday — just days before the company is set to report fourth-quarter 2019 earnings. RBC Capital Markets forecasts that revenue will … Continue reading Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth
Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served by Laurie Sullivan @lauriesullivan, July 16, 2019 Simpli.fi announced Tuesday the ability to track the increase in ad sales and in-store visits from households that have been served-over-the top (OTT) and connected television (CTV) ads. The technology allows advertisers to measure the effectiveness on … Continue reading Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served
Mike Hasler — June 4, 2019 — June 4, 2019 Picture this: You’re in the RFP process for a new contact center partner. You have a short list of participants. You give them a couple of weeks to return their answers, and then you spend a few more weeks poring through those answers with your … Continue reading Before You Go to RFP, Get Friendly: A Guide to On-Site Contact Center Visits
Expected winners include Best Buy and Macy’s while foot traffic declines will be seen at Chick-Fil-A, Wallgreens and Ace. Greg Sterling on November 21, 2018 at 1:07 pm Starting tomorrow major retailers are expecting a big uptick in online buying and in-store foot traffic, driven by discounting and the Black Friday shopping frenzy. Gravy Analytics has … Continue reading Data: Retailers that can expect to see Black Friday store visits and those that won’t
Placed Attribution For TV Connects To In-Store Visits by Laurie Sullivan @lauriesullivan, June 13, 2018 Placed, which provides attribution on consumer exposure advertising, on Wednesday introduced TV measurement as a part of Placed Attribution. The platform connects ad views seen on broadcast television to store location data from about 300 million devices through partnerships with … Continue reading Placed Attribution For TV Connects To In-Store Visits
It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $2. Greg Sterling on May 18, 2018 Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others … Continue reading Report: Cost to drive store visits varies widely by category, mobile most efficient channel
Automotive Websites See Higher Engagement Rates And Visits, Per Report by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2018 ‘Tis the season for buying a new car. At least for me. After relocating to Wyoming for the majority of the year, I needed a four-wheel drive vehicle. I opted for a 2018 Ford Explorer and … Continue reading Automotive Websites See Higher Engagement Rates And Visits, Per Report
Getting credit for all of your Google My Business clicks can be a challenge. Contributor Greg Gifford shares a solution to this GMB attribution problem. Greg Gifford on January 30, 2018 As search engine optimization specialists (SEOs), we all have one goal: to increase organic traffic for our clients. We optimize signals to increase the … Continue reading Are you getting credit for all of your organic visits from GMB?
Creating great content isn’t enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy. Andrew Dennis on September 28, 2017 Content strategy is an essential part of SEO — after all, content and links are among the … Continue reading SEO content strategy: How to grow visits by 300% in one year