Tag Archives: View

LinkedIn lets Page owners view, sort, learn more about their followers

Pages also now have an ‘Events’ tab for to feature their (virtual) events. Ginny Marvin on September 2, 2020 LinkedIn rolled out new features for Pages Wednesday to help companies promote their events, learn more about their followers and facilitate communication among employees directly on the platform. The updates include a new “My Company” Tab, … Continue reading LinkedIn lets Page owners view, sort, learn more about their followers

Do You Carry This Critical Point of View in Your Business?

JoAnn Corley — October 24, 2019 Follow @joann corley One of the elements of business I’m becoming more and more committed to – for myself and clients – is that of simplicity. I’m also devoted to spend my time providing insights and information from a different point of view that provides meaningful value…that is if … Continue reading Do You Carry This Critical Point of View in Your Business?

Why marketers should embrace data privacy, not view it as an obstacle

Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to lasting trust and long-term brand value. Taylor Peterson on August 27, 2019 “What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by … Continue reading Why marketers should embrace data privacy, not view it as an obstacle

Most SMBs View Positive And Negative Reviews As Critical

Most SMBs View Positive And Negative Reviews As Critical by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2019 Most consumers, like me, have become skeptical of online reviews, whether on the brand’s website or on third-party sites like Yelp, TripAdvisor, Facebook, Instagram, Google and others. It’s sometimes difficult to tell when customers are genuine about … Continue reading Most SMBs View Positive And Negative Reviews As Critical

What counts as a video view? A refresher on how social platforms calculate video ad views

The major social networks don’t agree on how to count video views; here’s a rundown of the sometimes slippery metric. Amy Gesenhues on March 29, 2019  This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 … Continue reading What counts as a video view? A refresher on how social platforms calculate video ad views

Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

Rex Briggs on July 9, 2018 at 11:59 pm Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing … Continue reading Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

3 Reasons Why You Should Write CTAs from the Reader’s Point of View

VerticalResponse — June 21, 2018 Follow @VR4SmallBiz — June 21, 2018 A strong call to action (CTA) isn’t just one of the most important elements of your email campaigns — it’s critical to the success of your overall online marketing plan. Whether you want your subscribers to make a purchase, visit your website or RSVP … Continue reading 3 Reasons Why You Should Write CTAs from the Reader’s Point of View

#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)

Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing. Scott Vaughan on April 3, 2018   I’m going beyond B2B marketing tactics in this column to challenge all of us, including myself, who can easily get stuck in the day-to-day … Continue reading #LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)