Tracy Vides — March 5, 2018 Follow @tracyvides — March 5, 2018 Let’s say you’re a small business that just opened up shop recently. More than likely, your budget is a little tight. You might also have a myriad of jobs that need to be done and a very limited amount of manpower (or womanpower). … Continue reading Getting a Realistic View of the Gig Economy’s Role in Small Businesses
Tag Archives: View
List or Grid View? Why Your Blog Layout Matters
Randy Milanovic — August 24, 2017 Follow @kayak360 — August 24, 2017 Blogging is a big part of what we do, and a major component of the successful inbound lead generation and search ranking efforts we execute for clients. Given Google views each post as a page on your site, the more of them you … Continue reading List or Grid View? Why Your Blog Layout Matters
No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’
Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach. Allan Haims on June 30, 2017 While people relish the convenience and vast inventory available via online shopping, today’s shoppers are still drawn … Continue reading No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’
How to Evaluate How Candidates View You
Colleen McKenna — June 2, 2017 Follow @Colleen_Intero— June 2, 2017 Finding the talent you need to move your business forward is not equal across U.S. cities. As a CEO or business owner, you need to know how easy or difficult it will be to find people with the skills you need. Very often our … Continue reading How to Evaluate How Candidates View You
Video Collaboration: A Different View on Communications
Tara Banda — February 17, 2017 Follow @tbanda— February 17, 2017 The modern marketplace doesn’t just consist of single stores and companies isolated to a suburb – the ability for people to work from all over the world has enabled them to conduct business from anywhere as well. This also makes the ways we communicate … Continue reading Video Collaboration: A Different View on Communications
A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts
CMO John Dillon says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people. Amy Gesenhues on February 9, 2017 In recent years, Denny’s has undergone a major revitalization that has touched on everything from the restaurant’s marketing strategy to its menu items, and … Continue reading A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts
A Social Media Manager’s View on SEO
Dennis Yu — December 2, 2016 Follow @dennisyu— December 2, 2016 If you’re a social media manager, you may see the world of search-engine optimization as arcane Google trickery mixed with quasi-technical babblings. Allow me to show you how to make Google and the various folks who do SEO your buddies. First, Google what you … Continue reading A Social Media Manager’s View on SEO
A CMO’s View: How Intel’s head of creative is building the brand through its in-house agency
For more than a year now, Teresa Herd has been putting together Intel’s Agency Inside to drive greater quality and better brand alignment. Amy Gesenhues on November 18, 2016 Intel Corporation Headquarters — The Robert Noyce Building, Santa Clara, California (Photo credit: Walden Kirsch/Intel Corp.) In September of 2014, Teresa Herd joined Intel as … Continue reading A CMO’s View: How Intel’s head of creative is building the brand through its in-house agency
Enriching Relationships with Financial Advisors: A Holistic View at the Customer Journey
Sean G. McCormick — November 12, 2016 Follow @SeanG_McCormick— November 12, 2016 Whoa! Is it really November? We will be in a sprint over the next few weeks to wrap-up projects, get our budgets in order for year-end and to solidify 2017 planning. I asked my Head of Marketing what has her counting sheep at … Continue reading Enriching Relationships with Financial Advisors: A Holistic View at the Customer Journey
A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors
CMO Jarred Goldberg shares how his online flower company uses performance marketing to compete against the bigger e-commerce sites. Amy Gesenhues on October 19, 2016 As CMO for The Bouqs Company, Jarred Goldberg has been managing customer retention, acquisition, business development, creative and design for the e-commerce flower website since joining the company last … Continue reading A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors