Bluesky changed its logo and now lets everyone view posts, even without an account Cloudy blue sky is out, butterfly is in. Cheyenne MacDonald Sat, Dec 23, 2023 Bluesky Bluesky, the invite-only decentralized social network, is taking baby steps towards opening up to the public. CEO Jay Graber announced this week that Bluesky posts … Continue reading Bluesky changed its logo and now lets everyone view posts, even without an account
The head of sales for Babbel gives an inside look at working with marketing, putting together a campaign and more. Constantine von Hoffman on September 18, 2023 John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, … Continue reading A sales-side view of marketing, automation and AI
Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree. Kim Davis on May 25, 2023 Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. He described as “wishful thinking” the following … Continue reading Gartner: Give up on the complete view of the customer
Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy. Greg Kihlstrom on January 30, 2023 This is the second of a four-part series on the North Star goals that set category leaders apart from their peers. The first part (one-to-one, omnichannel personalization) can be found … Continue reading North Star goals for category leaders: First-party customer view
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 17, 2023 Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
Path To Purchase Shortens – Average Time Now 30 Minutes From First-Page View by Laurie Sullivan @lauriesullivan, September 2, 2022 Criteo has released an insights and trends report based on an analysis of millions of consumer transactions from thousands of retailers. Consumers in the U.S. and in the UK last year moved from discovery to … Continue reading Path To Purchase Shortens – Average Time Now 30 Minutes From First-Page View
New feature allows custom filters based on users’ unique campaign naming convention. Constantine von Hoffman on April 5, 2022 Integral Ad Science, the ad verification and optimization platform, has unveiled a series of new features to provide advertisers with increased visibility into campaign performance. A unified view. New Unified View reporting will allow clients to … Continue reading IAS announces reporting enhancements to provide a unified view of global campaigns
Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 22, 2022 at 4:44 pm A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
Bob Van Rossum October 22, 2021 Every leader has a way of making sure their team is effective, efficient, and happy. Recently, a leadership style popularized by Amazon has struck the attention of marketing executive search consultants. It’s called single-threaded leadership. This concept sprouted as a way to make sure that all-important projects had a … Continue reading Marketing Executive Search Consultants’ View On Single-Threaded Leadership
There are still many questions to be answered about the events landscape post-COVID. Kimberly Dutcher on December 22, 2020 We’re all still trying to work out virtual events, as well as looking forward to next year when the COVID vaccine might ultimately herald a return of in-person engagement, perhaps in tandem with virtual content. Everyone … Continue reading One view of the future of events: niche and hybrid
