Tag Archives: Video

Why Video Powers Customer Engagement

William Yates — January 21, 2020 Video, whether designed as an explainer, a blog, or as a product presentation, is a powerful marketing tool. Recent research indicates that 65% of viewers will visit a product website and 39% will make phone contact with the video provider after viewing the video. And with video predicted to … Continue reading Why Video Powers Customer Engagement →

Your 2020 Guide on How to Get the Most Out of Video Marketing

Video Marketing

Susan Friesen — January 18, 2020 Video Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want … Continue reading Your 2020 Guide on How to Get the Most Out of Video Marketing →

Brand Video Breakdown: How Oreo Uses Bursts of Short Social Videos To Keep Their Audience Engaged

Video Strategy

Ana Gotter — January 7, 2020 The verdict is out: shorter video on social typically performs better. While there’s definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest … Continue reading Brand Video Breakdown: How Oreo Uses Bursts of Short Social Videos To Keep Their Audience Engaged →

How to Use A/B testing to Optimize Your Video Marketing Campaign

A/B Testing Process

Manisha Sukhyani — December 26, 2019 Follow @msukhyani When planning a new marketing campaign, the most valuable knowledge you can have is which strategies worked in your previous campaigns, and which didn’t. With that in mind, A/B testing is perhaps the most important practice for any marketer. No matter whether you’re an amateur with a … Continue reading How to Use A/B testing to Optimize Your Video Marketing Campaign →

Trying to Promote Your Local Business? 4 Easy Facebook Video Ad Ideas

Local Marketing Strategy

Jake Baadsgaard — December 19, 2019 Follow @disruptiveads There’s a lot of marketing advice out there for online businesses. Whether you’re a retail business trying to drive sales online, a SaaS company trying to get leads or anything in between, there are plenty of articles, webinars and videos to get you pointed in the right … Continue reading Trying to Promote Your Local Business? 4 Easy Facebook Video Ad Ideas →

How SMBs Can Harness the Power of Video

Video Tools

Hope Horner — December 11, 2019 Follow @hopehorner Video is a versatile marketing tool that businesses of all types and sizes can capitalize on. Think of the last video advertisement you saw. Maybe it was on TV during the commercial break of a football game, or perhaps it was on your computer or smartphone while … Continue reading How SMBs Can Harness the Power of Video →

How Long Should Videos Be: The Ideal Social Video Length for Every Platform

Social Video Marketing

Ana Gotter — December 6, 2019 Follow @ana_gotter When you’re creating video content for social media, there are a ton of decisions to make. Which platform (or platforms) do you want to create the video for, and what audience are you targeting, and are you going to optimize it for search and accessibility? What style … Continue reading How Long Should Videos Be: The Ideal Social Video Length for Every Platform →

The 10 Best Types of Video For Digital Marketing

Digital Marketing

Austin Gould — November 23, 2019 Follow @Austin_E_Gould We can’t say this enough: video content as part of a digital marketing strategy is the way of the future. According to The New York Times, “We’re entering a ‘post-text world.’ Multimedia will soon dominate every channel. In other words, using writing to communicate with your audience … Continue reading The 10 Best Types of Video For Digital Marketing →

How You Create High Converting Facebook Personalized Video Ads

Facebook Advertisement

Ana Gotter — November 20, 2019 Follow @ana_gotter Gone are the days when brands can rely on a single video and hope it will appeal to their entire audience, using generic content for mass appeal. Now, with users regularly seeing custom-for-them videos regularly on Facebook sharing birthday messages, their top fans, and their best memories … Continue reading How You Create High Converting Facebook Personalized Video Ads →

When Should Managed Service Providers Use Video Marketing?

Video Marketing

Veronica Green-Gott — November 16, 2019 Video marketing can be huge for managed service providers. It’s a great way to interact with your target audience and current customers. But all too often, video marketing for managed service providers is niched into TV advertisements or product demos. Little do most IT consultants know, there is much … Continue reading When Should Managed Service Providers Use Video Marketing? →