Ana Gotter — March 12, 2020 In business, inclusivity of prime importance. It helps you reach your audience and makes your product, content, or service easily accessible by all people–even those who can’t see or hear but want to learn from your content. Luckily, there are several ways to make your video content both inclusive … Continue reading Video Accessibility: What You Need for Your ADA Website Certification
Brian Wallace — March 6, 2020 Video creation platform Promo.com invested time talking to hundreds of small businesses (SMBs) to break down their online marketing efforts, including how they create and share videos and how they measure success. The more we know, the less we have to reinvent the marketing wheel and it helps us … Continue reading It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]
Susan Gilbert — February 21, 2020 Today I have some resources to help you improve your video content marketing. Your brand audience is attracted to compelling visual content, which can greatly improve your social footprint. You don’t need to have a big budget to create professional quality videos. By using these four resources you can … Continue reading Improve Your Video Marketing Strategy With These 4 Tools
Neil Wood-Mitchell — February 17, 2020 A third of the time people spend online is dedicated to watching videos, which is why it’s no surprise that 93% of marketers are using it¹ as part of their marketing efforts. So, whether you’re new to the world of video marketing, trying to persuade your boss that video … Continue reading Why Video Should be Part of Your Marketing Strategy
Sandeep Rathore — February 14, 2020 Creating enticing videos that hit the right chord isn’t a task for the faint of heart. It needs a lot of time and energy. As a small business owner, you cannot ignore the power of quality videos. Be it educating your audience about your existing products or building awareness … Continue reading 5 Video Editing Software for Small Businesses to Improve Video Marketing
Austin Gould — February 13, 2020 Video content is a powerful tool for online storytelling and digital marketing, but if you just start creating content without planning, you may find it more challenging than anticipated. To help ease the burden, I have compiled 10 steps to help your video pre-production process go smoothly. 10 Steps … Continue reading Video Marketing: How to Establish a Pre-Production Checklist
Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth by Laurie Sullivan @lauriesullivan, February 12, 2020 Yelp Store Visits, which measures online to offline store visits, and Showcase Ads with Video launched Tuesday — just days before the company is set to report fourth-quarter 2019 earnings. RBC Capital Markets forecasts that revenue will … Continue reading Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth
Dave Schneider — February 7, 2020 Nothing is more powerful than videos when it comes to marketing. It’s due to this reason that nearly 83% of marketers believe that videos are becoming a hot trend. The effective use of video content can positively impact sales, generate more leads, and improve the brand’s credibility. 29% of … Continue reading 7 Innovative Content Ideas for Your Video Marketing Campaigns
Travis Chambers — January 31, 2020 Industries across the board are turning to predictive big data analysis to develop strategies, improve processes, and in turn, help drive sales for their company. When it comes to developing marketing campaigns, those initiatives have traditionally been driven by feeling and emotion. For 5 years, Chamber Media has spent … Continue reading 7 Foundational Types of Video That Will Drive Revenue in 2020
Thomas Griffin — January 30, 2020 Video content and its consumption are growing every day. There are billions of searches done online daily, of which, many of them are for videos. Adding video to your content marketing strategy will help you get more traffic and boost conversions. There are several video marketing statistics that showcase … Continue reading 5 Essential Video Best Practices to Boost Searchability
