Tag Archives: Versus

The Tale of 2 Visitors: Website Optimization For New Versus Returning Users

Web Optimization Guidelines

by Leah Yorston May 10, 2016May 10, 2016 Is it better to focus on finding new users or keeping returning visitors? Monetate answers: Why choose? Monetate is right on the money. Customer retention is just as important as acquisition in the ecommerce space—if not more. It’s widely known that returning visitors are usually the more … Continue reading The Tale of 2 Visitors: Website Optimization For New Versus Returning Users →

Web Marketing Wars: Content Marketing Versus SEO

Search Engine Optimization

Jessica MehringSeptember 21, 2015 You’re a business with a budget. You have $ 2,000 a month to allocate to Web marketing. Do you hire an SEO specialist or a content marketing specialist? Neither. Because you’re asking the wrong question to begin with. SEO and content marketing are not separate entities. They’re not unrelated marketing tactics. … Continue reading Web Marketing Wars: Content Marketing Versus SEO →

Knowing Versus Doing

Productivity

Dave BrockJune 28, 2015 There were some interesting comments on my post, Focus On The Customer–Magic Happens! Mike Kunkle wrote that he found it “Amazing that people were amazed.” Michael Harris raised the issue of “Knowing Versus Doing.” These are issues I wrestle with constantly, and which drive great frustration. I think this issue–Knowing Versus … Continue reading Knowing Versus Doing →

It’s a New Ball Game: Social Media Versus Traditional Media

Social Community

Angela Hausman, PhDMay 11, 2015 I’ve written before about the differences between traditional media and social media — which are profound. You might enjoy reading about the 16 differences between traditional media and social media or this one on social media versus traditional media. There’s even a good infographic on the 10 differences in social … Continue reading It’s a New Ball Game: Social Media Versus Traditional Media →

Sales, Marketing and Automation: Promises Versus Expectations

Marketing Automation

Dave HubbardMarch 19, 2015 Technology isn’t the answer, it’s just an amazing enabler. The driving force behind companies adopting sales and marketing automation software is to accelerate revenue and improve ROI (return on investment). Unfortunately, the results have been mixed. The ROI from Marketing Automation (MAP) software seems to be great from a Marketing perspective, … Continue reading Sales, Marketing and Automation: Promises Versus Expectations →

Improving Customer Experience: Social Marketing versus Social Sales

Customer Relationship Managemnet

Dave HubbardMarch 14, 2015 Social is inevitable, resistance to technology adoption is futile, and as soon as Millennials become a dominant generation in the workforce, we too will be permanently attached to our video-enabled network-connected smartphone, if we’re not already. However, in the meantime, we have revenue to generate and we’re struggling to demonstrate real … Continue reading Improving Customer Experience: Social Marketing versus Social Sales →

The Buyer Journey: Content Marketing Versus Sales Enablement

Content Marketing

Dave HubbardFebruary 23, 2015 Invest in Sales Enablement or Marketing Content? It shouldn’t be an either/or situation. If Marketing and Sales were both aligned to the new buyer journey, the content that marketing created to feed their lead development engine would be exactly the same content that would enable Sales to close more business. After … Continue reading The Buyer Journey: Content Marketing Versus Sales Enablement →

Pinterest Versus Facebook: Who’s The Real Winner for Ecommerce?

eCommerce, Pinterest

Anna BennettFebruary 19, 2015 You can no longer ignore the formidable power of Pinterest. If you do, you are foolishly turning away sales. Many businesses think that Facebook is the obvious choice for their social media marketing because of its sheer growth in users. However since January 1st, organic visibility in the Facebook news feeds … Continue reading Pinterest Versus Facebook: Who’s The Real Winner for Ecommerce? →

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