Shelley PringleFebruary 15, 2015 Conventional wisdom suggests the best way to deal with online trolls is to ignore them. Don’t feed the trolls, the experts say, it’s what they want and only fuels the flames, encouraging them to continue spewing their vitriolic hatred, racist commentary and/or misogynistic babble. Yet two recent victims of online trolling … Continue reading The Best Way to Handle Online Trolls: Engage Versus Ignore
Shelley PringleDecember 30, 2014 I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. She’s not alone. Whether you work for a large or small company, this debate is important for your brand. Pinterest and Instagram are … Continue reading Pinterest Versus Instagram: Which One is Best For Your Brand?
Richie Contartesi December 1, 2014 Google has changed the search engine optimization game several times, and it is important to keep up with the times. You need to make sure you understand that what worked last month might not work this month and how to implement the new SEO strategies. To help you understand how … Continue reading Old SEO Versus New SEO Strategies
Angela Hausman, PhD November 22, 2014 Conversion is the end zone in marketing. Not just getting folks to buy your product, but speeding them on their buying journey by signing up for your mailing list, downloading your white paper, or going to a webinar. Don’t believe me? According to Hubspot research, 13% of … Continue reading It’s All About the Click: Traditional Media Versus Digital Media Versus Social Media
Shelley Pringle November 17, 2014 According to a 2013 Technorati study, blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If you’re launching a new product or service, it therefore makes sense to include blogger outreach … Continue reading Blogger Outreach Versus Media Relations: What Marketers Need To Know
While the early 90’s laid impetus on physical mass communication mediums such as print, outdoor, television and radio; the internet revolution has entirely changed advertising ideologies among professionals and consumers alike. Back in the times, marketing experts would spend all their time, money and resources to deliver a single message to a mass audience using … Continue reading Internet Marketing Versus Traditional Marketing
