Lisa Kupfer — February 8, 2017 Follow @dearlisa— February 8, 2017 As your business grows, so does the question of how to acquire new sales and leads. The search for new customers and potential business partners begins and that is usually the point where small businesses turn to social media based on promising stats like … Continue reading Social Media: The In-House Versus Agency Decision
Arik Hanson — January 9, 2017 — January 9, 2017 2016 was a good year for influencers. Specifically, 2016 was a VERY GOOD year to be a YouTube influencer. Just ask Casey Neistat who sold his video-sharing app, Beme to CNN for a cool $ 25 million. But, for every Casey Neistat (who’s been huge … Continue reading Mainstream Media Versus YouTube Influencers – Which Has the Bigger Audience?
Deena Anreise — November 17, 2016 Follow @Prialto— November 17, 2016 We’ve all read articles about networking best practices. The internet is overwrought with networking angles and strategies advocating for the best ways to stay in front of your contacts and prospects amidst the noise of a digitally connected world. So Then…Why Is This Business … Continue reading 10 Ways to Nurture Business Relationships: Active Versus Passive
by Susan Gilbert Follow @SusanGilbertAugust 18, 2016 How to Define Strategy and Tactics For a Better Results in Your Business Does your business have a plan on how to successfully achieve your goals? One of the biggest challenges companies face is not having a clear strategy in place. Without this you are not able to … Continue reading Strategies Versus Tactics in Business
by Leah Yorston May 10, 2016May 10, 2016 Is it better to focus on finding new users or keeping returning visitors? Monetate answers: Why choose? Monetate is right on the money. Customer retention is just as important as acquisition in the ecommerce space—if not more. It’s widely known that returning visitors are usually the more … Continue reading The Tale of 2 Visitors: Website Optimization For New Versus Returning Users
Jessica MehringSeptember 21, 2015 You’re a business with a budget. You have $ 2,000 a month to allocate to Web marketing. Do you hire an SEO specialist or a content marketing specialist? Neither. Because you’re asking the wrong question to begin with. SEO and content marketing are not separate entities. They’re not unrelated marketing tactics. … Continue reading Web Marketing Wars: Content Marketing Versus SEO
Tim AshJuly 20, 2015 When someone mentions UX, the association is usually good – you’re crafting great experiences for people who matter. Google searchers seem to regard it pretty well: By the way, the one thing that looks bad there, “user experience is like a joke,” isn’t a bad thing at all. It finishes, “if … Continue reading SEO versus UX: Are the Two Fields Frenemies?
Dave BrockJune 28, 2015 There were some interesting comments on my post, Focus On The Customer–Magic Happens! Mike Kunkle wrote that he found it “Amazing that people were amazed.” Michael Harris raised the issue of “Knowing Versus Doing.” These are issues I wrestle with constantly, and which drive great frustration. I think this issue–Knowing Versus … Continue reading Knowing Versus Doing
Angela Hausman, PhDMay 11, 2015 I’ve written before about the differences between traditional media and social media — which are profound. You might enjoy reading about the 16 differences between traditional media and social media or this one on social media versus traditional media. There’s even a good infographic on the 10 differences in social … Continue reading It’s a New Ball Game: Social Media Versus Traditional Media
Dave HubbardMarch 19, 2015 Technology isn’t the answer, it’s just an amazing enabler. The driving force behind companies adopting sales and marketing automation software is to accelerate revenue and improve ROI (return on investment). Unfortunately, the results have been mixed. The ROI from Marketing Automation (MAP) software seems to be great from a Marketing perspective, … Continue reading Sales, Marketing and Automation: Promises Versus Expectations