Tag Archives: Value

How small businesses can drive value from small data

Small business often means small data, but there are ways to drive value from it. William Terdoslavich on February 10, 2021 In the world of big data, gigabytes are worth less than pennies. But that loose change can add up to dollars for a small business. Those digital mom-and-pop online stores face the same analytical challenge … Continue reading How small businesses can drive value from small data →

Time vs Money – Both Are Limited Resources But What Do You Value More?

Time Management

Brian Basilico January 8, 2021 Welcome back to the New Reality of work-life in 2021. When I look back, even though it was a very rough year for many, I find myself thinking, “Where did 2020 go?” Actually, I’m kind of glad it went away. I’m sure you are too, but time flies. It’s amazing … Continue reading Time vs Money – Both Are Limited Resources But What Do You Value More? →

How to Create a Value Proposition for Your Business

Business Planning

Daniel Hopper December 14, 2020 As a business, we need to capture the attention of potential customers as quickly as possible by telling them how we provide a solution to their needs. If customers understand exactly how our business provides them with a solution, they are more likely to become customers than if the value … Continue reading How to Create a Value Proposition for Your Business →

How to Add More Value to Your Email Marketing

Email Marketing Tips

Irish Abedejos December 8, 2020 Having your audience at the forefront of all of your activities is the secret to effective marketing. Email marketing is just one digital marketing technique focused on sending emails and building relationships with consumers and prospects. A successful email marketing campaign turns prospects into customers and turns first-time buyers into … Continue reading How to Add More Value to Your Email Marketing →

Finding value through negotiation with martech vendors

Negotiation Skills

Experienced leadership with hands on marketing operations experience matters. Rodric Bradford on November 18, 2020 Many marketing teams are preparing to negotiate software contracts that expire on Dec. 31, or are already in the middle of doing so, and this in a climate where marketers are looking for quick wins, and vendors are more eager … Continue reading Finding value through negotiation with martech vendors →

How to Craft (Or Pivot) Your Agency Value Proposition

Agency Business

Tom Whatley November 9, 2020 Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. As advocated in the book, I felt the idea of using restraint would help me quickly execute … Continue reading How to Craft (Or Pivot) Your Agency Value Proposition →

How to bring more value to your email marketing

Email Marketing

Adding value to email marketing will be extremely important in outreach to Generation Z. Rodric Bradford on September 25, 2020 The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t … Continue reading How to bring more value to your email marketing →

The Co-Creation of Value: Everybody Wins

Creativity

Daniel Hopper September 24, 2020 How the customer and firm can co-create value together to both get what they want. In 2020, customisation and giving the customer exactly what they want is becoming the norm. How do we give customers exactly what they want? One way is by letting them co-create value. This week’s article … Continue reading The Co-Creation of Value: Everybody Wins →

SEM: Is There Value in the Google Guaranteed Program?

SEO And SEM

Paul Dughi September 23, 2020 Here’s a new wrinkle to Google search for local businesses. Advertisers on Google can now display a green checkmark, which Google will tag businesses with either “Google Screened” or “Google Guaranteed.” It’s only available right now for certain categories of business, such as law, financial planning, and real estate for … Continue reading SEM: Is There Value in the Google Guaranteed Program? →

Customers You DON’T Want Based on Lifetime Value

Customer Acquisition

Angela Hausman, PhD September 18, 2020 Image source CIO Businesses tend to think the more customers the better. And mostly that’s true. Certainly, I wouldn’t normally advocate throwing someone out of your retail business, but there are many cases where you don’t want to encourage customers to come into your store or virtual business in … Continue reading Customers You DON’T Want Based on Lifetime Value →