Steven Imke August 13, 2021 A value ladder is simply a sequence of offers that increase in price and value. They are used to build trust and maximize the lifetime value of each customer. Allow me to share with you a concrete example of the value ladder concept. My son works at a tire store. … Continue reading How to Extract More Revenue Using a Value Ladder
John Rampton August 11, 2021 Because annuities offer advantages like regular lifetime payments, premium protection, tax-deferred growth, unlimited contributions, and various investment options, they should be a part of your retirement plan. This is especially true if you want to supplement other retirement income streams, like Social Security. Or if you’re losing sleep over whether … Continue reading How to Find the Present Value of an Annuity
Laura Krajewski July 31, 2021 Businesses need to be profitable to keep running. So when talking about money, it can be tempting to cut your budget in a number of places – starting with the paychecks of your entry-level employees. But, what happens when a company underpays their employees? For your call center agents, it … Continue reading Value Your Employees and Pay Them Well to Improve Your Call Center Experience
Steven Imke July 18, 2021 So, you want an angel investor or even a family member or friend to consider investing in your business. To get any investor interested in your business, you have to think like a value investor. A value investor looks to invest in a company that has the potential to provide … Continue reading Why Founders Must Acknowledge the Value Investor Mindset
Tim Ludwig July 12, 2021 The first attention-grabbing result of our survey showed us that company decision-makers and technical communicators have different priorities when it comes to content. Companies view revenue growth as the top priority for content, but technical communicators view revenue growth as their last priority. That may seem pretty obvious, but this … Continue reading Survey Breakdown: 33% of Writers Can’t Report Their Own Value – Here’s How to Start
Helen Blake June 25, 2021 Avoid ostrich syndrome: top 10 questions for assessing your Value Proposition As humans we hate uncertainty. Psychology tells us that uncertainty means inaction. Faced with uncomfortable scenarios, the ‘keep calm and carry on’ approach to business can feel attractive. The trouble is, behaving like an ostrich and putting our heads … Continue reading Top 10 Questions for Assessing Your Value Proposition
Dana Kachan May 29, 2021 An animated ad – is it an old-school marketing practice or a progressive way to introduce your company to the people? Are you looking for creative ways to introduce your brand to the audience? In this article, I’d like to share one of them – animated explainer videos. These are … Continue reading The Unique Value of Animated Explainer Videos in Marketing
Jennifer Lyons April 28, 2021 As a business owner, you may have heard that online assets are important — but do you know which assets are most beneficial to your brand? If the answer is “no,” don’t worry. This article will cover the definition of online assets and their importance to your business. It will … Continue reading The Value of Online Assets
Plus, HUMAN’s new fraud-busting collaboration Chris Wood on April 16, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Actionable value from e-books, martech subway map: Friday’s daily brief
Elliot Begoun April 2, 2021 Canva.com You are part of an emerging brand and a young business. As a founder, there is no want for things to do or lack of ways to spend your time. You wear dozens of hats, from leader to accountant; salesperson to dispatcher. You’re busy! In the chaos that defines … Continue reading As a Founder, What Is Your Highest Value Activity?
