Tag Archives: Value

Finding value through negotiation with martech vendors

Experienced leadership with hands on marketing operations experience matters. Rodric Bradford on November 18, 2020 Many marketing teams are preparing to negotiate software contracts that expire on Dec. 31, or are already in the middle of doing so, and this in a climate where marketers are looking for quick wins, and vendors are more eager … Continue reading Finding value through negotiation with martech vendors →

How to Craft (Or Pivot) Your Agency Value Proposition

Agency Business

Tom Whatley November 9, 2020 Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. As advocated in the book, I felt the idea of using restraint would help me quickly execute … Continue reading How to Craft (Or Pivot) Your Agency Value Proposition →

How to bring more value to your email marketing

Email Marketing

Adding value to email marketing will be extremely important in outreach to Generation Z. Rodric Bradford on September 25, 2020 The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t … Continue reading How to bring more value to your email marketing →

The Co-Creation of Value: Everybody Wins

Creativity

Daniel Hopper September 24, 2020 How the customer and firm can co-create value together to both get what they want. In 2020, customisation and giving the customer exactly what they want is becoming the norm. How do we give customers exactly what they want? One way is by letting them co-create value. This week’s article … Continue reading The Co-Creation of Value: Everybody Wins →

SEM: Is There Value in the Google Guaranteed Program?

SEO And SEM

Paul Dughi September 23, 2020 Here’s a new wrinkle to Google search for local businesses. Advertisers on Google can now display a green checkmark, which Google will tag businesses with either “Google Screened” or “Google Guaranteed.” It’s only available right now for certain categories of business, such as law, financial planning, and real estate for … Continue reading SEM: Is There Value in the Google Guaranteed Program? →

Customers You DON’T Want Based on Lifetime Value

Customer Acquisition

Angela Hausman, PhD September 18, 2020 Image source CIO Businesses tend to think the more customers the better. And mostly that’s true. Certainly, I wouldn’t normally advocate throwing someone out of your retail business, but there are many cases where you don’t want to encourage customers to come into your store or virtual business in … Continue reading Customers You DON’T Want Based on Lifetime Value →

Value Engineered Packaging: The Unsexiest Way to Lower Your Operational Expenses

Business Effectiveness

Phil Forbes September 17, 2020 Many businesses leave finding the right packaging solution to the very last minute. And the reason is simple. To your business, your product and your image are most important. Branding, values, business unique selling points, all these are essential and obviously take priority. So necessities like packaging are left to … Continue reading Value Engineered Packaging: The Unsexiest Way to Lower Your Operational Expenses →

How to find value for your martech stack

Marketing Technology

How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing budget. Rodric Bradford on September 16, 2020 As marketers continue to face shrinking budgets, many are facing a new challenge—how to stretch a dollar on their martech stack. The COVID-related revenue slowdown … Continue reading How to find value for your martech stack →

17 Personal Improvement Rules That Will Give You a Gargantuan Advantage to Achieve Things You Value

Personal Development

Ramon Nuez September 9, 2020 Michael Jordan writes, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” In 1978, 15-year-old Micheal … Continue reading 17 Personal Improvement Rules That Will Give You a Gargantuan Advantage to Achieve Things You Value →

Fintech Marketing Tips: If You’re Not Adding Value, Why Should I Buy?

Financial Technology

Ashley Poynter July 30, 2020 I was recently talking with a friend who heads up sales for a B2B company and she was lamenting the fact that her organization is not producing content. “I’d love to do more email marketing. I know it can be highly effective. But we don’t have content and we just … Continue reading Fintech Marketing Tips: If You’re Not Adding Value, Why Should I Buy? →