Tag Archives: Using

How to Improve Your Conversion Rate Using SEO

by Tommy Landry March 5, 2016 Follow @tommy_landryMarch 5, 2016 The goal of search engine optimization (SEO) is not just to increase site traffic or improve your visibility in search engines. Those are the stepping-stones to improve real, revenue-driving conversions, as well as to encourage existing consumers to come back to your brand time and … Continue reading How to Improve Your Conversion Rate Using SEO →

Three Facebook Direct Response Products You Should Be Using Now

Facebook Engagement

Are you using the Facebook direct response ads that are best for your business? Columnist Brad O’Brien shares his top three and discusses how you can implement them. Brad O’Brien on March 4, 2016 Facebook has proven to be a powerful direct response channel for advertisers across verticals. The ability to laser-target, combined with exciting … Continue reading Three Facebook Direct Response Products You Should Be Using Now →

How to Offer a Unique Customer Experience Using Email Marketing

Email Marketing

by Delphine Moulu March 4, 2016 Follow @reelevantappMarch 4, 2016 Using email intelligence When asked, “In which of the following ways, if any, would you prefer companies to communicate with you?”, 72% of consumers chose email according to a MarketingSherpa study. Now this doesn’t mean we can nor should send batch and blast emails to … Continue reading How to Offer a Unique Customer Experience Using Email Marketing →

More Than Just a Gut Feeling: Using Sentiment Analysis in Risk Management

Risk Management

by Olivia Mccollum March 3, 2016March 3, 2016 There isn’t a single part of our lives the Internet hasn’t reached. Like a spider web, our digital world has grown and clung to most traditional practices. Our culture, economy and society as a whole have all migrated online – whether for better or worse, we can’t … Continue reading More Than Just a Gut Feeling: Using Sentiment Analysis in Risk Management →

You’re Not Using LinkedIn Right — Here Are 6 Ways to Fix It

by Josh Turner March 3, 2016March 3, 2016 When you say “social media interaction,” most people think Snapchat, Twitter, or Facebook. But one of your most important social media profiles — and one you might not update often — is LinkedIn. The site is geared toward professional networking and job mining, and it has more … Continue reading You’re Not Using LinkedIn Right — Here Are 6 Ways to Fix It →

Everything Should Not Be A Blog Post: Start Using Silos

Blogging

Having trouble deciding how content should be organized on your website? Rather than put everything on your blog, columnist Patrick Stox recommends a silo structure. Patrick Stox on February 19, 2016 Why is it that when SEOs write any new content, the content will inevitably end up on a blog? Most companies create a … Continue reading Everything Should Not Be A Blog Post: Start Using Silos →

How to Get Visitors to Your Website Using Growth Hacking Strategies

Website Special Guidelines

by Kristin Lisak February 14, 2016February 14, 2016 Growth hacking, or business growth through analytical, strategic, and creative marketing moves, is quickly becoming the norm. The practice that began with budget-conscious startups looking for quick, effective means for growth and distribution is now being integrated into marketing plans across industries. Through a combination of technology … Continue reading How to Get Visitors to Your Website Using Growth Hacking Strategies →

Using Exit Offers on your Site: How and Why Exit Intent Grows your Business

Social Media Utilization

by Grant Thomas February 13, 2016 Follow @gsthomas22February 13, 2016 A common yet misleading way to judge a company or website is by checking their monthly traffic. I admit, I do this on a daily basis while perusing the web. Yes, the amount of traffic your website receives is important but it is by no … Continue reading Using Exit Offers on your Site: How and Why Exit Intent Grows your Business →

3 Ninja Tips Using The AdWords Keyword Research Tool

Ad Campaigns

by Stephen Alberts February 12, 2016 Follow @reviewrailFebruary 12, 2016 The Keyword Planner can be super useful when using it for your business. Whether you’re running an AdWords campaign or doing some research for SEO, it’s good to jump in and poke around. Being a PPC ninja (much cooler than a regular ninja), I like … Continue reading 3 Ninja Tips Using The AdWords Keyword Research Tool →

How to Differentiate in Finance Using Values-Based Content Marketing: 6 Case Studies

Content Marketing, Marketing Guide

by Niels Footman February 8, 2016 Follow @NielsFootmanFebruary 8, 2016 Two bits of received wisdom echo around the world of marketing: It’s almost impossible to meaningfully differentiate commoditised products. In heavily regulated industries, you can’t be truly distinctive or creative. But how true are they? EXHIBIT 1: Apple Among a vast swathe of the world’s … Continue reading How to Differentiate in Finance Using Values-Based Content Marketing: 6 Case Studies →