by William Yates January 15, 2016 Follow @novacomcorpJanuary 15, 2016 Data capture and the analytical information it provides is – potentially – a real game-changer in marketing, but many client-side marketers find that despite latest analytical methodologies, they still feel unable to apply this information to real-world market development. It’s easy to understand why this … Continue reading Analytics: Understanding the Whole Picture
by Kerry Butters January 6, 2016 Follow @markITwriteJanuary 6, 2016 For about a decade now, YouTube has dominated online video. And, covering roughly the same timeframe, Facebook has dominated online social networking. Indeed, whilst these two giants kept to their own devices – one as a platform for publishing and sharing video content, and the … Continue reading Understanding The Power Of The Facebook Video Ad (And How To Harness It)
by Kim Speier December 27, 2015 Follow @krspeierDecember 27, 2015 When looking for a way to ramp up your business’ social media presence, one of the first and most effective places to look is through promoted posts or advertising. Consumers are so connected to mobile devices and other digital technologies that they play a largely … Continue reading Understanding the Advertising Guidelines for 5 of the Top Social Networks
by Laura Donovan November 11, 2015 Follow @thewordproNovember 11, 2015 Your customers are there. Facebook recently reported that over 1 billion people use Facebook every day! According to Pew Research Center, 72% of online adults use Facebook. Whether you believe it or not, your customers are on Facebook – not just Millennials, but Gen-X and … Continue reading A 6-Step Journey to Understanding Why You Need Facebook
by Chris Horton November 9, 2015 Follow @chrshortonNovember 9, 2015 If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated … Continue reading Paid Advertising 101: Understanding Search and Display Advertising
Joel WindelsOctober 18, 2015 This is the second part in a series on the changing trends in social data (read the first in the series here), and how three key areas must be considered whenever social technologies are used to derive insights. Part Two: Variety. Social media is, in essence, still immature. Though we’ve observed … Continue reading Commentary: Understanding The Variety Of Social Data
By Haris Bacic October 16th, 2015 In this article, we’ll go over the 5 best WordPress audience plugins that will help you better understand your website users, get information from them, and keep your website more secure. Google Analytics by Yoast Most website owners probably already use Google Analytics (GA). It is the leader … Continue reading 5 Best WordPress Audience Understanding Plugins
Hannah TregearAugust 31, 2015 As a broadcaster or advertiser, there are countless ways to research your audience, both online and offline. It can however, be a challenge to establish which disciplines are best to accurately analyze your audience, especially as audience behavior is changing so rapidly. Marketers have long relied on market research to decide … Continue reading Marketing: Understanding Television Audiences on Social
VerticalResponseAugust 28, 2015 Most people know LinkedIn as the premier social network dedicated to business. Unless you have closely followed its evolution since launching in 2003, you may have missed some updates. One of its key evolution points was the launch of Company Profile Pages in March of 2008. Since then, there have been many enhancements. Most … Continue reading Understanding Your LinkedIn Company Page Analytics [Video]
Olivier ChoronAugust 4, 2015 So let’s recap from my last blog post on the problems channel partners face with social media, just to get you up to speed. Problems: Partners take too long to post content – Once your partners finally find the time to post your content onto social media, is it sometimes out … Continue reading Understanding and Resolving Your Channel Partners’ Social Media Capabilities: Part 2
