by Brittany Laeger July 8, 2016July 8, 2016 Hey marketers, do you remember the glory days of Facebook when you could publish a post and a large percentage of your fans and followers would get that content delivered right to their newsfeed? Sadly, those days are long gone and now we live in a world … Continue reading Understanding Facebook Live Video for Pages and Brands
by Harry Rollason June 1, 2016June 1, 2016 Social media customers are dominating the present day marketplace and precipitate the wave of the future. Smart companies have been paying extra mind (and of course, money) to their online and mobile presences, making customers’ experiences increasingly enjoyable, easy, and appealing to the eye. Historically, customer service … Continue reading A Comprehensive Guide to Understanding Social Media Customers
by Gyles Seward May 16, 2016 Follow @ElementaryDigiMay 16, 2016 Semantic SEO is SEO 2.0. It is search entity optimisation. E-commerce experts have already been using the changes to SEO to their advantage. What is Semantic SEO? To start with, we need to explore the notion of semantic SEO. When we use search on Google … Continue reading Understanding Semantic SEO
by Ginny Soskey April 29, 2016 Follow @shareaholicApril 29, 2016 Photo by ryanoshea. Let’s be real. When most of us started our first blog, we didn’t sign up to learn how to code—I know I didn’t. I was excited to express myself, learn a ton and maybe even get a job out of it. Once … Continue reading HTML 101: The Complete Guide to Understanding Code on Your Blog
by Bob Apollo April 10, 2016 Follow @bobapolloApril 10, 2016 In pretty much every conversation I’ve been having recently with CEOs and sales leaders the subject turns – sooner or later – to a growing competitive threat. And despite the fact that they are in widely different businesses, the competitor is always exactly the same. … Continue reading Understanding the Critical Difference Between “Need To” and “Must Do”
by Ben Bradley March 27, 2016 Follow @b_bradleyMarch 27, 2016 The retail banking sector is under pressure – increased regulatory compliance costs, changing consumer behavior driven primarily by technology and competition coming from new and non-traditional sources (players like PayPal, Dwolla and Google Wallet). Important factors for successfully competing within this environment are customer loyalty, … Continue reading Understanding Retail Banking Incentive Programs
by Stacey Rudolph March 27, 2016March 27, 2016 Email subject lines are the bedrock of your email marketing campaign. Invesp has released an interesting email subject line stats infographic that underlines the critical role subject lines play when it comes to success or failure of email campaigns. Infographic source Perhaps the most frightening part is … Continue reading Understanding the Importance of E-mail Subject Lines [Infographic]
by Jamil Velji February 20, 2016 Follow @jamilveljiFebruary 20, 2016 Before starting to market your company online, you will need to know exactly who your target demographic is going to be – in other words, who do you want to sell your products or services to? Here’s a clue, ‘everyone’ is not the right answer, … Continue reading Why Understanding Your Target Demographics is Crucial for Customer Acquisition
by Andre Bourque January 22, 2016 Follow @SocialMktgFellaJanuary 22, 2016 It’s hard to imagine that in 2016 there is anyone who doesn’t use email in their day to day life. It’s even estimated that there will be over 212 BILLION emails sent this year alone. Over 123 billion of those emails will be sent and … Continue reading Understanding the EMC Benefits of Good Email Practice
by Chris Rees January 19, 2016 Follow @sigmapro_ukJanuary 19, 2016 You don’t have to spend very long talking to Quality Management professionals, Six Sigma Black Belts, Consultants, Business School lecturers, and the like, on subjects such as Six Sigma, Business Excellence and Continuous Improvement before the word Culture crops up; particularly if you are discussing … Continue reading Defining and Understanding Culture
