Tom CarpenterMarch 18, 2015 As brands, we didn’t use to have to worry so much about a bad customer experience “making the rounds” and damaging our image. Pre-Twitter, pre-Facebook and pre-Every-Other-Social-Media-Platform, how many people could an unhappy customer reach with a negative message about you, anyway? Research puts that number at somewhere between 9 and … Continue reading 3 Social Media Steps Turn a Bad Customer Experience into Positive PR
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Turn Your Skills into Cash: How to Create and Sell a Short Course
Danny InyMarch 18, 2015 You’re in a bind. An unexpected expense has hit you like a ton of bricks, and you’re scrambling to find the money to make it to your next paycheck. You’ve already tried your regular go-tos, and they just aren’t going to cut it. The odd jobs that you can do, extra … Continue reading Turn Your Skills into Cash: How to Create and Sell a Short Course
Business Can Turn On A Dime
Ryan EstisFebruary 5, 2015 I have a picture frame of a dime sitting on the credenza in my office. Underneath the coin a quote reads: “Business can turn on a dime.” It was a gift from one of the best salespeople I know following her big, record-breaking year. To this day I love what that … Continue reading Business Can Turn On A Dime
Frustrations Turn Fiksu Into Potential Mobile Marketing Juggernaut
Michael Davidson A few years ago, Micah Adler and his colleagues had a problem. His startup, Fluent Mobile, had developed a mobile app named Fluent News Reader that received rave reviews, but after the interest created by a successful launch the app had difficulty finding users. It turned out no matter how good the reviews, … Continue reading Frustrations Turn Fiksu Into Potential Mobile Marketing Juggernaut
32 Twitter Tips to Turn You Into a Maestro of Micro Blogging
If like most marketing professionals you use Twitter every day, then you’ll want to come across as well as you can on the site. Social media is a wonderful tool if you know how to use it and these 32 tips for the pros will help you lift your Twitter game in 2015 and become … Continue reading 32 Twitter Tips to Turn You Into a Maestro of Micro Blogging
3 Proven Ways To Turn Great Content Into A Skyrocketing Email List
Emily KonouchiFebruary 2, 2015 The equation is simple enough for someone with the worst math allergy to understand: Email list growth = business growth. And at the risk of triggering a math sneeze, the numbers back it up – The ROI of email is 4,300 percent (Source: Direct Marketing Association), and it converts at a rate 3x higher than social … Continue reading 3 Proven Ways To Turn Great Content Into A Skyrocketing Email List
How Marketers Can Turn Super Bowl Mania Into Sales With Retargeting
The surge in media consumption around the big game gives marketers big opportunities to re-connect with site visitors engaging with Super Bowl content. Ginny Marvin on January 29, 2015 Just because you’re company isn’t among the handful of brands forking over the big bucks for the chance to capture millions eyeballs during the Super Bowl, … Continue reading How Marketers Can Turn Super Bowl Mania Into Sales With Retargeting
Turn Your Website Into A Sales Machine
Bill FaethJanuary 21, 2015 A Few More Reasons Why You Need Landing Pages On Your Site Thanks to the popularity of the World Wide Web, the majority of your current and potential consumers have the ability to find out everything they need to know about your company from your website. Your website can do everything … Continue reading Turn Your Website Into A Sales Machine
Sing a Song of Success: Turn Icy Leads into Loyal Customers
Dawn EllisJanuary 13, 2015 Every interaction you have with a potential customer affects your business. As a result, your main priority should be to successfully build relationships with your customers that want to return and refer their friends. After all, a loyal customer is your ideal customer. While building business leads is important, it’s what … Continue reading Sing a Song of Success: Turn Icy Leads into Loyal Customers
5 Simple Steps to Turn Holiday Returns Into New Year Revenue
Katey Ferenzi December 17, 2014 ‘Tis the season of those dreaded holiday returns. In fact, some estimates say that up to one third of all online holiday purchases are returned by shoppers in the following month. So, as a store owner, you have two options: are you going to let your business lose sales … Continue reading 5 Simple Steps to Turn Holiday Returns Into New Year Revenue
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