Havas Puts Its Programmatic Money Where Its Carbon Is, Names PubMatic A Preferred SSP


Havas Puts Its Programmatic Money Where Its Carbon Is, Names PubMatic A Preferred SSP



by  @mp_joemandese, August 17, 2022

Citing its shift to a 100% renewable energy platform, PubMatic announced that Havas Media Group’s North America operations has named it a “preferred SSP” (supply-side platform) for its clients, as well as Havas’ proprietary “Converged” programmatic media-buying platform.


“PubMatic is an ideal partner as we build out our meaningful media strategy for our brands and help them navigate a shifting addressability landscape,” Havas Media Executive Vice President-Managing Director Andrew Goode said in a statement announcing its selection. “Our partnership helps enable our global identity-based planning and buying platform, Converged, by centering the audience and consumer behavior in the media process with an increased focus on data privacy, while keeping in mind a cookieless future.”


While Goode did not comment on PubMatic’s renewable energy initiative explicitly, Havas has long been touting efforts to tie advertising and media-buying to both carbon neutral, as well as decarbonizing solutions as part of its corporate commitment to sustainability.


In June, PubMatic announced its platform had achieved a 100% renewable energy milestone.



“PubMatic is an ideal partner as we build out our meaningful media strategy for our brands and help them navigate a shifting addressability landscape,” Havas Media’s Andrew Goode said.

 

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