Category Archives: Referral Sales

Referral Strategy: Create An Onboarding Process for Your Referral Sources

Jessica Edmondson — February 1, 2018 Follow @jessicaedmon — February 1, 2018 After identifying your referral sources, developing a recruitment strategy, creating a sales enablement plan, developing a plan to enable referral sources, and constructing a referral incentive strategy, you can start to fashion a referral strategy that enables you to create an effective onboarding … Continue reading Referral Strategy: Create An Onboarding Process for Your Referral Sources

How Referral Partner Programs Outperform Resellers

by Josh Swenson July 10, 2016July 10, 2016 Turn the promise of partnerships into reality. The success of partner programs in B2B companies is highly variable. Many companies try various approaches, but what starts as a promising opportunity, often ends in unmet expectations from both companies in the partnership. After all, the idea of extending … Continue reading How Referral Partner Programs Outperform Resellers

Psychology of Referral: What Motivates Customers to Refer a Friend?

by Andy Cockburn June 18, 2016 Follow @mentionmeshareJune 18, 2016 In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer. … Continue reading Psychology of Referral: What Motivates Customers to Refer a Friend?

How Widgets Limit Your Referral Program’s Functionality

by Josh Swenson April 4, 2016April 4, 2016 Are referral widgets just a vanity application? Referral widgets have become a widely adopted approach for businesses so you may feel like this is the best path to launching your referral program. But unless you’re an ecommerce company concerned with only tracking a single transaction and not … Continue reading How Widgets Limit Your Referral Program’s Functionality

What To Consider When Evaluating Referral Program Software

by Jillian Wood January 13, 2016January 13, 2016 Is your business looking for a referral program software solutions? To save you time, we’ve put together a handy checklist of the key features and benefits to look out for when weighing your options. Here are the six key tools and functionalities you should consider for your … Continue reading What To Consider When Evaluating Referral Program Software