Andrew Tillery — December 12, 2018 Follow @MAPCommInc — December 12, 2018 In the golden age of the smartphone, we’re all experts at multitasking. It doesn’t take much effort to scroll through emails while you listen to music and message with friends. In fact, few of us even register that we’re multitasking at all. The … Continue reading The Sad Truth Behind Multitasking: Productivity’s #1 Killer [Infographic]
The Truth About Segmentation by Christopher Dean , Columnist, April 30, 2018 The history of marketing can be seen as an ever-increasing sophistication when it comes to segmentation and targeting. Taking it back to some time around 4,000 BC when cuneiform tablets were all the rage, I suspect it was very much a one-size-fits-all sort … Continue reading The Truth About Segmentation
Truth Is An Important Ingredient by Jack Loechner , Staff Writer @mp_research, April 19, 2018 According to Google’s Allan Thygesen, at 4As’ Accelerate Conference outlined how his company is committed to working with agencies to build and strengthen an advertising ecosystem that works for agencies, brands and consumers. “Underlying this belief is that healthy ad ecosystem … Continue reading Truth Is An Important Ingredient
Craig Malloy — October 19, 2017 Follow @craigbmalloy — October 19, 2017 Lalmch / Pixabay Up and to the right. This is the vision CEOs go to sleep with at night. We pour our lives into our business, hoping that our efforts — and the efforts of our thoughtfully chosen and loyal teams — will … Continue reading The Truth Behind Scaling a Business
Kristin Zhivago — June 22, 2017 Follow @KristinZhivago — June 22, 2017 schlappohr / Pixabay It’s just not possible. I can no longer stay silent on this whole subject. After reading this article and this article about how tech has ruined marketing and the old ways still matter, and after working with my partner for … Continue reading The Shocking Truth About Online Marketing
Kenny Silva — February 23, 2017 — February 23, 2017 What do information overload, brain freeze, and hangovers have in common? Each one is an example of what happens when you get too much of a good thing. Whether we’ve swamped ourselves with news stories from Twitter, overindulged with a tub of Phish Food, or … Continue reading The Surprising Truth About Sending Too Many Emails
In the age of misinformation, email marketers need to get their facts straight. Columnist Chad White debunks 5 dubious and commonly accepted claims about email marketing best practices. Chad White on February 21, 2017 As a former journalist, longtime researcher and American, I’m profoundly troubled by our national struggles with the value of science, the … Continue reading Are you buying #AlternativeEmailFacts as truth?
Three misconceptions that might cause your channel marketing strategy to fail. There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this … Continue reading The truth about channel marketing: everything you have been told is wrong
by Amanda OliverOctober 9, 2016 The holidays can be a stressful time; trying to find the perfect gifts, dealing with the massive crowds, and trying not to drink too much at the company holiday party can combine to drive anyone crazy. And if you’re an e-commerce brand, you’re likely to get even more stressed as … Continue reading Keep Calm and Carry On: The Truth About CPCs in Q4
by Meera MurthyAugust 25, 2016 When thinking about marketing attribution and ROI measurement, many marketers tend to get a little anxious. As a marketer, you are spending a tremendous amount of time and budget to drive people to your websites and apps, engage them while they are there, and encourage them to return. Isolating the … Continue reading The Truth Behind Attribution Reporting
