Tag Archives: Truth

Project management tools take center stage as distributed marketers crave ‘single source of truth’

Project Management

With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is likely to continue. Henry Powderly on May 4, 2020 With the lion share of marketers currently working from home amid the COVID-19 pandemic, digital workflow and project management tools are … Continue reading Project management tools take center stage as distributed marketers crave ‘single source of truth’ →

Crazy Rich Growth Projections: The Truth of What Your Recent Funding Really Means

Growth Strategy

Torrey Dye — November 14, 2019 Congratulations on securing your latest round of funding. You’re on a gravy train with biscuit wheels! Unfortunately, the day after popping all those champagne bottles tells a very different story… The only thing more daunting than your hangover is thinking about how you’re going to meet the crazy growth … Continue reading Crazy Rich Growth Projections: The Truth of What Your Recent Funding Really Means →

You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step

Business Development

Christopher Brown — October 11, 2019 Follow @marketculture Creating a new business that endures over a long time is hard. We all know the statistics; 80 % of companies fail within the first 2-3 years. What separates the businesses that sustain from those that wither away? Customer obsession. These companies have found a problem worth … Continue reading You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step →

The Truth About Why You’re Not Getting Backlinks

SEO Link Building

Patti Podnar — October 10, 2019 Follow @PodnarWriting Honestly, I think brands, content strategists, and the writers they work with speculate about Google’s ranking factors as much as they speculate and gossip about who’ll win the next season of The Voice, The Bachelor, or some other reality show. Not only is Google’s constantly-changing algorithm shrouded … Continue reading The Truth About Why You’re Not Getting Backlinks →

Here’s why truth in brand storytelling matters

Storytelling

Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia’s commitment to sustainability resonates with their customers. Rachel Benner and Hannah Post on May 13, 2019 As urban millennials and self-proclaimed nature geeks, we look for brands that reflect who we are. Where we’ve … Continue reading Here’s why truth in brand storytelling matters →

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