Tag Archives: Truly

Influencing with ad copy: how to truly drive action

Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions. Purna Virji on June 24, 2016     Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it … Continue reading Influencing with ad copy: how to truly drive action

6 (Truly Amazing) Tools That Will Help Your Small Business Grow

by Claudia Amand March 10, 2016 Follow @shoeboxedMarch 10, 2016 Business owners are constantly bombarded with online tools and services that claim to boost productivity and help manage the growth of their business. In fact, a simple Google search for “online business tools” gives you close to 700 million results – quite the marketplace to … Continue reading 6 (Truly Amazing) Tools That Will Help Your Small Business Grow