Penny Kooy — May 11, 2017 — May 11, 2017 Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets and project scope … Continue reading How to Truly Define and Measure Client Profitability in Creative Agencies
When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts. Ron Varrial on March 1, 2017 For decades, there was a formula for how content creators — journalists, TV producers, radio show hosts — decided what consumers would get as … Continue reading Want stronger content? 7 steps to truly understanding your audience
by Chase Lee July 6, 2016July 6, 2016 A 2015 study by the Pew Research Center found that 64% of American adults own a smartphone — an increase of nearly 30% in merely four years. And, though not terribly surprising, the study also found that smartphone ownership is especially high among young Americans and those … Continue reading Mobile First: How to Make Your Referral Program Truly Cross-Platform
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions. Purna Virji on June 24, 2016 Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it … Continue reading Influencing with ad copy: how to truly drive action
by Claudia Amand March 10, 2016 Follow @shoeboxedMarch 10, 2016 Business owners are constantly bombarded with online tools and services that claim to boost productivity and help manage the growth of their business. In fact, a simple Google search for “online business tools” gives you close to 700 million results – quite the marketplace to … Continue reading 6 (Truly Amazing) Tools That Will Help Your Small Business Grow
by Graham Jones January 12, 2016 Follow @grahamjonesJanuary 12, 2016 Probably, you use social media for your business; most organizations have some kind of social media activity these days. However, are you using the data and information you glean from social media to shape your business? There is a real chance that this is a … Continue reading Is Your Social Media Audience Truly Representative?
Will KerschbaumAugust 6, 2015 At The Whole Brain Group, the first order of business every week is our Production Meeting. And the first order of business at our Production Meeting is to watch a video. Fake movie trailers. Bad Lip Reading. A Weird Al video. Anything that makes us laugh. It’s our ritual for starting … Continue reading Make Your Next Marketing Video Truly Trendworthy
Brian HoldsworthJuly 14, 2015 People love making predictions for the future. Arthur Ellsworth Summerfield, the Postmaster General in 1959, once hilariously predicted, “Before man reaches the moon, your mail will be delivered within hours from New York to Australia by guided missiles. We stand on the threshold of rocket mail.” Steve Ballmer, the then CEO … Continue reading Is Web Design Truly Dead?
Rick GoodmanJuly 9, 2015 When you’re a leader, you can’t be afraid of confrontation. Part of your job is making sure that everyone else is doing their job correctly—and if there’s an issue on your team, it’s up to you to address it. There’s a right way and a wrong way to do that, however, … Continue reading Is Your Feedback Truly Constructive?
Marc GubertiJanuary 2, 2015 Ever since blogging became established as a way to make a strong income about a decade ago, millions of blogs have been created, and billions of blog posts have been published. Despite all of the work bloggers put into their blogs, few bloggers are actually successful. The majority of bloggers are making … Continue reading What Truly Determines A Blog’s Success