Peter Daisyme — November 6, 2019 Sure, things are running smoothly right now at your business. But, as any tech-savvy business owner knows, if you aren’t truly efficient, your competitors will quickly gain a competitive edge. That’s while you’re holding unproductive meetings or delaying projects because of a lack of communication, they’re growing their business. … Continue reading 7 Strategies to Make Your Tech-Savvy Business Truly Efficient
Tag Archives: Truly
Blockchain: The Hero Digital Advertising Truly Needs?
Milica Dedovic — September 2, 2019 — September 2, 2019 Back when this industry was relatively new, marketers used to boast about how digital forms of advertising were far more transparent and traceable (and overall superior) in comparison to traditional ones. At the time, this was probably true, but a lot has changed since then … Continue reading Blockchain: The Hero Digital Advertising Truly Needs?
How to Write a Truly Useful Standard Operating Procedure Manual
Melissa Ingold — December 15, 2018 Follow @timefreedombiz — December 15, 2018 For modern, innovative entrepreneurs such as your lovely self, working with a virtual team of contractors is the absolute best way to run your business. You can hire experts who live thousands of miles away, only pay them for the hours you need, … Continue reading How to Write a Truly Useful Standard Operating Procedure Manual
How to Truly Define and Measure Client Profitability in Creative Agencies
Penny Kooy — May 11, 2017 — May 11, 2017 Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets and project scope … Continue reading How to Truly Define and Measure Client Profitability in Creative Agencies
Want stronger content? 7 steps to truly understanding your audience
When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts. Ron Varrial on March 1, 2017 For decades, there was a formula for how content creators — journalists, TV producers, radio show hosts — decided what consumers would get as … Continue reading Want stronger content? 7 steps to truly understanding your audience
Mobile First: How to Make Your Referral Program Truly Cross-Platform
by Chase Lee July 6, 2016July 6, 2016 A 2015 study by the Pew Research Center found that 64% of American adults own a smartphone — an increase of nearly 30% in merely four years. And, though not terribly surprising, the study also found that smartphone ownership is especially high among young Americans and those … Continue reading Mobile First: How to Make Your Referral Program Truly Cross-Platform
Influencing with ad copy: how to truly drive action
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions. Purna Virji on June 24, 2016 Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it … Continue reading Influencing with ad copy: how to truly drive action
6 (Truly Amazing) Tools That Will Help Your Small Business Grow
by Claudia Amand March 10, 2016 Follow @shoeboxedMarch 10, 2016 Business owners are constantly bombarded with online tools and services that claim to boost productivity and help manage the growth of their business. In fact, a simple Google search for “online business tools” gives you close to 700 million results – quite the marketplace to … Continue reading 6 (Truly Amazing) Tools That Will Help Your Small Business Grow
Is Your Social Media Audience Truly Representative?
by Graham Jones January 12, 2016 Follow @grahamjonesJanuary 12, 2016 Probably, you use social media for your business; most organizations have some kind of social media activity these days. However, are you using the data and information you glean from social media to shape your business? There is a real chance that this is a … Continue reading Is Your Social Media Audience Truly Representative?
Make Your Next Marketing Video Truly Trendworthy
Will KerschbaumAugust 6, 2015 At The Whole Brain Group, the first order of business every week is our Production Meeting. And the first order of business at our Production Meeting is to watch a video. Fake movie trailers. Bad Lip Reading. A Weird Al video. Anything that makes us laugh. It’s our ritual for starting … Continue reading Make Your Next Marketing Video Truly Trendworthy
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