Tag Archives: Triggered

Behavioral triggered emails: Not just for e-commerce anymore

You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment. Jose Cebrian on April 12, 2018     In the world of marketing, there are three main types of campaigns. The most common is the planned marketing campaign: A company decides … Continue reading Behavioral triggered emails: Not just for e-commerce anymore

3 Ways to Add User-Generated Content to Triggered Email Campaigns

Juliet Carnoy — October 5, 2017 Follow @pixlee — October 5, 2017 Triggered email campaigns can help you to reach potential customers at opportune times with relevant content. Furthermore, after the initial set up, triggered emails can save marketers a ton of time and work while maintaining high standards of customer attentiveness. Yet due to … Continue reading 3 Ways to Add User-Generated Content to Triggered Email Campaigns

Email Open Rates Double With Triggered Campaigns – Here’s What You Need to Know

by Larisa Bedgood Follow @https://twitter.com/DataMentorsSeptember 23, 2016 Email marketing continues to reign as the top channel for producing ROI. In the Email Marketing Industry Census 2016 report by Econsultancy and Adestra, 73% of marketers agree that email produces “good” to “excellent” ROI. However, like all marketing channels, email is evolving and marketers are focusing on … Continue reading Email Open Rates Double With Triggered Campaigns – Here’s What You Need to Know

Messages on digital billboards are now being triggered by four speeds of passing traffic

New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic. Barry Levine on June 30, 2016 Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. In a new campaign for Dannon Yogurt’s DanActive drinkable yogurt, four levels of traffic speed were employed for the first … Continue reading Messages on digital billboards are now being triggered by four speeds of passing traffic

How to Drive ROI from Your Data with Triggered Emails

Brian HonigmanJune 24, 2015 According to Econsultancy, only 20% of marketers use behavioral triggers to complement their email marketing strategies. “The technical hurdles to implementation have been really difficult in the past and the types of triggers that are truly meaningful were not quite scalable with previous technology sets,” said Fayez Mohamood, CEO of Bluecore. … Continue reading How to Drive ROI from Your Data with Triggered Emails