These three email types may look similar, but they serve different purposes, follow different rules, and drive revenue in different ways. By Anna Levitin Published on July 13, 2026 Transactional, triggered, and promotional emails may all land in the same inbox, but they don’t do the same job. They follow different rules, support … Continue reading Transactional, triggered, and promotional emails: What’s the difference?
Katie Sweet — May 17, 2019 Follow @misskatiehrdy — May 17, 2019 I recently received an email from a retailer that I thought was really bizarre. The email asked me if a particular backpack was “still on my mind.” The problem is that I had already purchased that exact backpack. From that very same retailer. … Continue reading 6 Questions to Ask Yourself When Setting Up Your E-Commerce Triggered Emails
Amazon To Push Video Ads Triggered By Search Queries by Laurie Sullivan @lauriesullivan, March 21, 2019 Amazon has capitalized on searches for products on mobile. Now the marketplace plans to add mobile video ads triggered by searches. The mobile video ads appear in response to search results in its shopping app, according to one report, … Continue reading Amazon To Push Video Ads Triggered By Search Queries
Nicole Riley — August 22, 2018 — August 22, 2018 ribkhan / Pixabay Triggered emails are outperforming standard direct marketing emails but only make up 7% of marketing emails delivered. These vastly underutilized campaigns boast an average open rate of more than 50% compared to the 20% cross-industry average open rate. They can also drive … Continue reading Triggered: Tips to Get Started with Automated Email
You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment. Jose Cebrian on April 12, 2018 In the world of marketing, there are three main types of campaigns. The most common is the planned marketing campaign: A company decides … Continue reading Behavioral triggered emails: Not just for e-commerce anymore
Katie Sweet — February 9, 2018 Follow @misskatiehrdy — February 9, 2018 Email personalization isn’t new to most digital marketers — many have been personalizing their emails for years. In fact, we found that email remains the most personalized channel. However, we often find that many marketers who personalize their emails are only using basic … Continue reading 5 Ways B2B SaaS Companies Can Use Triggered Emails
Katie Sweet — October 10, 2017 Follow @misskatiehrdy — October 10, 2017 Shutterstock We are all familiar with the struggle of a cluttered inbox. I receive more emails than I care to count across my personal and professional inboxes every day, and I probably delete at least 80% of these emails without opening them — … Continue reading 4 Key Use Cases for Triggered Emails
Juliet Carnoy — October 5, 2017 Follow @pixlee — October 5, 2017 Triggered email campaigns can help you to reach potential customers at opportune times with relevant content. Furthermore, after the initial set up, triggered emails can save marketers a ton of time and work while maintaining high standards of customer attentiveness. Yet due to … Continue reading 3 Ways to Add User-Generated Content to Triggered Email Campaigns
by Laurie Sullivan@lauriesullivan, January 16, 2017 Search intent signals and data can help to improve triggers that deliver personalized email campaigns, with 45% of retailers saying they plan to roll out a strategy to better engage consumers based on specific behaviors and activities this year. Retail TouchPoints and Magnetic in September 2016 … Continue reading 22% Of Retailers Have No Triggered Email Strategy
by Larisa Bedgood Follow @https://twitter.com/DataMentorsSeptember 23, 2016 Email marketing continues to reign as the top channel for producing ROI. In the Email Marketing Industry Census 2016 report by Econsultancy and Adestra, 73% of marketers agree that email produces “good” to “excellent” ROI. However, like all marketing channels, email is evolving and marketers are focusing on … Continue reading Email Open Rates Double With Triggered Campaigns – Here’s What You Need to Know
