New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic. Barry Levine on June 30, 2016 Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. In a new campaign for Dannon Yogurt’s DanActive drinkable yogurt, four levels of traffic speed were employed for the first … Continue reading Messages on digital billboards are now being triggered by four speeds of passing traffic
Brian HonigmanJune 24, 2015 According to Econsultancy, only 20% of marketers use behavioral triggers to complement their email marketing strategies. “The technical hurdles to implementation have been really difficult in the past and the types of triggers that are truly meaningful were not quite scalable with previous technology sets,” said Fayez Mohamood, CEO of Bluecore. … Continue reading How to Drive ROI from Your Data with Triggered Emails
By George Passwater, Published October 10, 2014 There’s more to email marketing than sending out blanket broadcasts and sales letters. What? No? Sure, have you ever tried triggered event emails? In these messages, you use timing and clever copy to attract and convert someone based on some sort of criteria. You could have received … Continue reading How To Boost Your Email Marketing With Triggered Messages
By Beth Negus ViveirosSep 23, 2014 Share on email Share on linkedin Share on twitter Share on facebook More Sharing Services 2 Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013, according to the Q2 2014 North America Email Trends … Continue reading Triggered Email Volume & Response Rates Increased in Q2: Epsilon
