States Leaning Further Toward Breakup Of Google Ad-Tech Biz by Laurie Sullivan @lauriesullivan, June 5, 2020 The investigation of Google by the state attorneys general has once again moved to the forefront. Reports suggest that it could lead to a breakup of the tech company’s ad business as part of an expected lawsuit. Fifty attorneys … Continue reading States Leaning Further Toward Breakup Of Google Ad-Tech Biz
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eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?
eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model? by Laurie Sullivan @lauriesullivan, April 9, 2020 The percentage of the search spending will decline between 8.7% and 14.8% during the first half of 2020 as a result of COVID-19, according to eMarketer data released Thursday. Estimates put the dollar amount between $6 … Continue reading eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?
The Road to Deploying a Call Center System Doesn’t Have to be Bumpy: 4 Essential Steps Toward a Smoother Transition with New Tech
Laura Krajewski — January 31, 2020 Business is all about competition. Today, the big player in that competition is customer experience. A survey by Harris Interactive found that a quarter of U.S. adults don’t feel loyalty toward any type of brand. And, 56% of those surveyed said they’d be at least somewhat likely to switch … Continue reading The Road to Deploying a Call Center System Doesn’t Have to be Bumpy: 4 Essential Steps Toward a Smoother Transition with New Tech
Toward A Better Agency Review Process
Toward A Better Agency Review Process by Maarten Albarda , Featured Contributor, November 29, 2019 The following was previously published in an earlier edition of Media Insider. It has been relatively quiet on the Association of National Advertisers (ANA) and American Association of Advertising Agencies (4A’s) front. The animosity between the two parties regarding transparency … Continue reading Toward A Better Agency Review Process
Resume Ready? 4 Steps Toward Your Next Role
Virginia Franco — April 15, 2018 Follow @VAFrancoResumes — April 15, 2018 mohamed_hassan / Pixabay Your resume is ready to go and your LinkedIn looks spectacular. Where do you go from here? Below are four paths you can – and should – take to maximize your chances of finding opportunities and landing interviews. #1 Apply … Continue reading Resume Ready? 4 Steps Toward Your Next Role
Brands strive for authenticity as audiences turn a skeptical eye toward ads
Brands attempting to be ‘real’ and ‘human’ often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right. Peter Minnium on March 23, 2018 Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global … Continue reading Brands strive for authenticity as audiences turn a skeptical eye toward ads
Small Business Tips: Taking the Next Steps Toward Growth
David Kiger — October 16, 2017 Follow @davidkiger — October 16, 2017 Free-Photos / Pixabay The challenges in a small business’ early stages can be overwhelming. Startup funding, developing a business plan, bringing in talent and creating a winning marketing and sales formula are just a few of the significant hurdles. For owners who get … Continue reading Small Business Tips: Taking the Next Steps Toward Growth
Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics
Angela Hausman, PhD — August 23, 2017 Follow @MarketingLetter — August 23, 2017 Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become loyal advocates for the brand. Period. That’s it. Whether the consumer visits your brick and mortar store or the one you host online, your job is to … Continue reading Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics
How Turning Technology Marketing Toward Top Customers Gets Results
Kristen Hicks — May 9, 2017 Follow @atxcopywriter— May 9, 2017 Traditional thinking usually has placed the marketing department in charge of leads, the sales department in charge of purchases and the customer service department in charge of customers. Once marketing hands a list of leads off to sales, their job is done. But for … Continue reading How Turning Technology Marketing Toward Top Customers Gets Results
Advertising’s Walking Dead, Or: Toward a New Marketing Stack
by Josh Engroff, Op-Ed Contributor, December 29, 2016 The following was previously published in an earlier edition of Online Spin: The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging — what marketer took them seriously at the beginning? What marketer dares to ignore them now? … Continue reading Advertising’s Walking Dead, Or: Toward a New Marketing Stack
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