Robert WeissIt’s the age old question, “how much is this video production going to cost?” And unfortunately this either makes people stop thinking about the phenomenal ROI that corporate video production will have for their business or they think that their smart phone will get them a professional business video that matches their established professional image.
So for those people that are either just getting started with video for their business or are adding video to their content marketing library, this article, and the video marketing tip video below, will discuss five main areas that will drive the cost up or down, to help you get a feel for “how much your corporate video production is going to cost?”
5 main cost factors in corporate business video production services
The first area is the pre-production time. How much time is it going to take your video production services company to plan for your shoot.
That includes the planning, the logistics, the equipment; everything that is needed to make sure everybody is ready for the day of when your professional video production company will shoot your video. The more complex your project is, the more time it is going to take than if the production is simple.
The second area is cameras and equipment. How many cameras do you need? What types of cameras do you need? What types of lenses do you need to go with those cameras? And how many lights and do you need accessories for those lights?. All of these questions will be will be taken in consideration during the pre-production planning to make sure your professional video production services company has the right amount of resources to execute on your vision.
The third area is time. This is either in the amount of hours or days it’s going to take to shoot and edit your business video content marketing project. Just because a corporate video production services company might be your location, with people in front of the camera for two hours, they still have set up time, they still have breakdown time and they still need to walk around your office to create what’s called B-roll footage to include your video. The second area that goes into time is the editing process. When you have multiple cameras and external audio that’s going to take more time to edit than if you only have one camera the audio was recorded directly to that one camera.
The fourth area is motion graphics and color correction. Do you want an animated logo? Animated lower thirds and animated transitions? Do you have charts or graphics to include that you want to put some movement to rather than just having a static image? If you want those graphical enhancements it is going to take more time and thus cost more, than if you did not want these elements included in your video. In addition, how much color correction do you want, or need done to your video. If your production spans multiple days and locations there will be a wide range of colors you will need to match and there is a wide range of color corrections from simple to complex that will just add cost because they take time.
And finally, the fifth area in determining how much your business video content marketing project going to cost, is the experience of your team. Just like any other profession experience matters. Your going to pay a little bit more for a professional video production services company with more experience than one that only has a few years of experience.
If you’ve never done business video content marketing before, you might want to think about making an investment in a more experienced professional video production services company because they’re going to guide you through the preproduction process, they’re going to be with you on site during the shoot, and they’re going to help you make the best decisions for your business video content marketing project.
So there you have it, the five main areas that will determine how much your business video content marketing project is going to cost.
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