Tag Archives: toward

Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources

Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources by Ray Schultz , Columnist, July 28, 2021 Email teams are sitting pretty as brands attempt to wean themselves from third-party data: They rely mostly on first-party and zero-party data. And many brands are moving to those privacy friendly data sources, according to The … Continue reading Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources

Taking Steps toward a Long-Lasting Culture of Inclusion and Equality in Your Call Center

Laura Krajewski June 23, 2021 Workplace culture, safety and equality is critical to running a successful call center. It shapes employee engagement and retention, it affects the perception prospective hires have about your company. And for call centers, which are plagued by some unfortunate statistics (74% of call center agents are at risk of burnout … Continue reading Taking Steps toward a Long-Lasting Culture of Inclusion and Equality in Your Call Center

Pivot Your Workforce Management Strategies Toward Employee Engagement

Laura Krajewski — June 9, 2020 Alexas_Fotos / Pixabay Picture this: Every day, your agents come to work to find interactions that totally match their skills. They’re empowered to answer customer questions. And they’re the experts on the needs of your customers. Every person who reaches out gets directed to the agent who knows how … Continue reading Pivot Your Workforce Management Strategies Toward Employee Engagement

States Leaning Further Toward Breakup Of Google Ad-Tech Biz

States Leaning Further Toward Breakup Of Google Ad-Tech Biz by Laurie Sullivan  @lauriesullivan, June 5, 2020 The investigation of Google by the state attorneys general has once again moved to the forefront. Reports suggest that it could lead to a breakup of the tech company’s ad business as part of an expected lawsuit. Fifty attorneys … Continue reading States Leaning Further Toward Breakup Of Google Ad-Tech Biz

eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?

eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model? by Laurie Sullivan  @lauriesullivan, April 9, 2020 The percentage of the search spending will decline between 8.7% and 14.8% during the first half of 2020 as a result of COVID-19, according to eMarketer data released Thursday. Estimates put the dollar amount between $6 … Continue reading eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?

The Road to Deploying a Call Center System Doesn’t Have to be Bumpy: 4 Essential Steps Toward a Smoother Transition with New Tech

Laura Krajewski — January 31, 2020 Business is all about competition. Today, the big player in that competition is customer experience. A survey by Harris Interactive found that a quarter of U.S. adults don’t feel loyalty toward any type of brand. And, 56% of those surveyed said they’d be at least somewhat likely to switch … Continue reading The Road to Deploying a Call Center System Doesn’t Have to be Bumpy: 4 Essential Steps Toward a Smoother Transition with New Tech

Toward A Better Agency Review Process

Toward A Better Agency Review Process by Maarten Albarda , Featured Contributor, November 29, 2019 The following was previously published in an earlier edition of Media Insider. It has been relatively quiet on the Association of National Advertisers (ANA) and American Association of Advertising Agencies (4A’s) front. The animosity between the two parties regarding transparency … Continue reading Toward A Better Agency Review Process

Brands strive for authenticity as audiences turn a skeptical eye toward ads

Brands attempting to be ‘real’ and ‘human’ often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right. Peter Minnium on March 23, 2018   Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global … Continue reading Brands strive for authenticity as audiences turn a skeptical eye toward ads

Small Business Tips: Taking the Next Steps Toward Growth

David Kiger — October 16, 2017 Follow @davidkiger — October 16, 2017 Free-Photos / Pixabay The challenges in a small business’ early stages can be overwhelming. Startup funding, developing a business plan, bringing in talent and creating a winning marketing and sales formula are just a few of the significant hurdles. For owners who get … Continue reading Small Business Tips: Taking the Next Steps Toward Growth