Tag Archives: toward

Brands strive for authenticity as audiences turn a skeptical eye toward ads

Brands attempting to be ‘real’ and ‘human’ often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right. Peter Minnium on March 23, 2018   Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global … Continue reading Brands strive for authenticity as audiences turn a skeptical eye toward ads

Small Business Tips: Taking the Next Steps Toward Growth

David Kiger — October 16, 2017 Follow @davidkiger — October 16, 2017 Free-Photos / Pixabay The challenges in a small business’ early stages can be overwhelming. Startup funding, developing a business plan, bringing in talent and creating a winning marketing and sales formula are just a few of the significant hurdles. For owners who get … Continue reading Small Business Tips: Taking the Next Steps Toward Growth

Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

Angela Hausman, PhD — August 23, 2017 Follow @MarketingLetter — August 23, 2017 Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become loyal advocates for the brand. Period. That’s it. Whether the consumer visits your brick and mortar store or the one you host online, your job is to … Continue reading Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

How Turning Technology Marketing Toward Top Customers Gets Results

Kristen Hicks — May 9, 2017 Follow @atxcopywriter— May 9, 2017 Traditional thinking usually has placed the marketing department in charge of leads, the sales department in charge of purchases and the customer service department in charge of customers. Once marketing hands a list of leads off to sales, their job is done. But for … Continue reading How Turning Technology Marketing Toward Top Customers Gets Results

Advertising’s Walking Dead, Or: Toward a New Marketing Stack

by Josh Engroff, Op-Ed Contributor, December 29, 2016 The following was previously published in an earlier edition of Online Spin: The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging — what marketer took them seriously at the beginning? What marketer dares to ignore them now? … Continue reading Advertising’s Walking Dead, Or: Toward a New Marketing Stack

What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?

by Laurie Sullivan@lauriesullivan, September 20, 2016   Mobile apps close far more deals than other online shopping services and convert three times more shoppers than the mobile Web, according to a recent report. Consumer behavior is forcing this shift, which could have search marketers rethinking paid search and shopping campaigns this holiday season. For the … Continue reading What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?

Advertising’s Walking Dead, Or: Toward a New Marketing Stack

by Josh Engroff, Op-Ed Contributor, August 12, 2016 The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging — what marketer took them seriously at the beginning? What marketer dares to ignore them now? Digital life has already turned on that imperceptible pivot where the future … Continue reading Advertising’s Walking Dead, Or: Toward a New Marketing Stack

3 doable steps toward always-on, always-relevant marketing

Columnist Jordan Elkind says if you want to stay relevant, you need to strive towards always-on, one-to-one marketing to better understand your customers. Jordan Elkind on July 1, 2016 The traditional marketing campaign is a topic long debated by industry experts and novices alike. For every article declaring that the campaign is dead, there’s another … Continue reading 3 doable steps toward always-on, always-relevant marketing