Tag Archives: Tools

From tech tools to personalized presents: Holiday gifts marketers actually want

This holiday gift guide offers thoughtful and innovative ideas tailored for the marketers in your life. Shama Hyder on December 7, 2023 Put away the fruit cake and ugly sweaters. This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. Channeling the spirit … Continue reading From tech tools to personalized presents: Holiday gifts marketers actually want →

Google gives advertisers new generative AI tools for the holidays

Generative AI

New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech. Nicola Agius on November 16, 2023 Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The … Continue reading Google gives advertisers new generative AI tools for the holidays →

Figma’s new AI-powered tools will make your meetings suck less

Productive Meetings

By Hunter Schwarz November 07, 2023 Design software companies like to make big promises about the creative potential of their AI tools. With its new AI features, Figma is making one of the most enticing promises of all: It’s going to make your meetings better. Today, the collaborative design software company announced FigJam AI, its … Continue reading Figma’s new AI-powered tools will make your meetings suck less →

LinkedIn is adding new generative AI tools to help job seekers

LinkedIn Tools

By Mark Sullivan November 01, 2023 LinkedIn is rolling out a new premium experience that uses generative AI to help job seekers find new positions. The features are powered by large language models in combination with a massive knowledge graph containing information and insights about 67 million employers and a billion professionals. Starting with … Continue reading LinkedIn is adding new generative AI tools to help job seekers →

Hiring managers could be alienating older job applicants with automated HR tools

Effective Hiring

By Christopher Zara October 27, 2023 From applicant tracking systems to AI-powered recruitment tools built for speed, automation in the hiring process is here to stay. But how and how much automation should be incorporated into the process continues to be a big topic of debate among job seekers and hiring managers. Now an … Continue reading Hiring managers could be alienating older job applicants with automated HR tools →

15 cutting-edge tools every B2B marketer should know

B2B Marketing Challenges

B2B marketers are reaping the rewards from the huge number of new martech tools. Here’s a guide to some of the best of them. Ruth Stevens on September 29, 2023 B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, … Continue reading 15 cutting-edge tools every B2B marketer should know →

The best tools for organizing your ideas, contacts, and calendars

Task Management

By Jeremy Caplan September 26, 2023 Today’s post focuses on strengthening how you organize your ideas, images, contacts, and calendar. This is part two of a series on refining your productivity and creativity toolkit. I’m suggesting simple tools for non-techies plus alternatives with advanced features. Ideas Simple apps for keeping track of ideas make it easy to add … Continue reading The best tools for organizing your ideas, contacts, and calendars →

How to decide which generative AI tools fit your organization

Generative AI

Marketing leaders and executives can use this two-by-two matrix to see how new generative AI tools can be used in their organization. Chris Wood on September 12, 2023 Evaluating which generative AI tools are right for your company isn’t easy. To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data … Continue reading How to decide which generative AI tools fit your organization →

Semrush Launches Podcast Hosting App With SEO Tools

Podcasts Marketing

Semrush Launches Podcast Hosting App With SEO Tools by Laurie Sullivan @lauriesullivan, August 23, 2023 Disctopia, a podcast hosting and music streaming service, announced Wednesday a partnership with Semrush, which focuses on SEO tools and service, that will enable podcasters to expand the reach of episodes with search engine optimization (SEO). The Podcast Hosting App … Continue reading Semrush Launches Podcast Hosting App With SEO Tools →

Reddit Introduces First-Party Measurement Tools

Reddit Introduces First-Party Measurement Tools by Laurie Sullivan @lauriesullivan, August 24, 2023 Reddit has launched two first-party measurement tools — Reddit Brand Lift and Reddit Conversion Lift — which are intended to quantify the incremental impact and overall effectiveness of campaigns. The tools were introduced Thursday, along with the company’s internal analyses justifying their worth. The two … Continue reading Reddit Introduces First-Party Measurement Tools →