What does it mean for SaaS martech vendors when the users have so much control? MarTechBot on April 14, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading Are marketers really replacing martech tools with low-cost, AI-generated apps?
Tag Archives: Tools
12 over-looked content marketing tools and features you should be using
Level up your content tool stack with these highly effective yet oft-underrated content and SEO tools. Jessica Foster on April 10, 2025 In pursuit of creating the most interesting, creative and drool-worthy marketing content, I’ve become a bit of a software nerd. There are countless tools to choose from — the ones everyone knows, … Continue reading 12 over-looked content marketing tools and features you should be using
More consumers using genAI tools to research purchases: Adobe
Engaged consumers are using generative AI to research purchases, but do they convert? Mike Pastore on March 17, 2025 Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, … Continue reading More consumers using genAI tools to research purchases: Adobe
How more tools and tactics hurt marketing performance
Piling on platforms and tactics may be sabotaging your marketing. See why scaling back may be the smartest move yet. Jaimon Hancock on March 17, 2025 Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding … Continue reading How more tools and tactics hurt marketing performance
5 underrated tools to boost your B2B PPC performance
These will help you track smarter, outsmart competitors, and make sense of multichannel chaos in 2025 Laura Schiele on February 24, 2025 Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native … Continue reading 5 underrated tools to boost your B2B PPC performance
Are AI tools shaping your intentions more than you realize?
Uncover the subtle ways AI tools guide decisions and the importance of transparency in a world where our intentions are commodified. Jay Mandel on January 21, 2025 \ I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt. It’s not just about finding … Continue reading Are AI tools shaping your intentions more than you realize?
Customer experience tools and strategies: 2025 Predictions
Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025. Chris Wood on December 26, 2024 Customer experience faced serious challenges during the pandemic. Now, there’s no looking back. Customers want it all, and really there’s no excuse for them not … Continue reading Customer experience tools and strategies: 2025 Predictions
Eddie AI is one of the best video editing tools out there
Eddie AI effectively lets anyone edit a video with natural language. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. “Hey, can you cut that two-hour conference presentation down to a two-minute video for LinkedIn?” Two years ago, that request would have sent … Continue reading Eddie AI is one of the best video editing tools out there
How to reframe AI adoption to focus on outcomes, not tools
Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity. Stephanie Miller on December 9, 2024 “How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are asking it more often. Many of us feel anxious and defensive … Continue reading How to reframe AI adoption to focus on outcomes, not tools
Adobe starts rolling out generative AI video tools in beta
Adobe starts rolling out generative AI video tools in beta Premiere Pro’s Generative Extend can stretch out shots. kris holt Mon, Oct 14, 2024 Adobe Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of … Continue reading Adobe starts rolling out generative AI video tools in beta
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