These will help you track smarter, outsmart competitors, and make sense of multichannel chaos in 2025 Laura Schiele on February 24, 2025 Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native … Continue reading 5 underrated tools to boost your B2B PPC performance
Uncover the subtle ways AI tools guide decisions and the importance of transparency in a world where our intentions are commodified. Jay Mandel on January 21, 2025 \ I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt. It’s not just about finding … Continue reading Are AI tools shaping your intentions more than you realize?
Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025. Chris Wood on December 26, 2024 Customer experience faced serious challenges during the pandemic. Now, there’s no looking back. Customers want it all, and really there’s no excuse for them not … Continue reading Customer experience tools and strategies: 2025 Predictions
Eddie AI effectively lets anyone edit a video with natural language. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. “Hey, can you cut that two-hour conference presentation down to a two-minute video for LinkedIn?” Two years ago, that request would have sent … Continue reading Eddie AI is one of the best video editing tools out there
Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity. Stephanie Miller on December 9, 2024 “How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are asking it more often. Many of us feel anxious and defensive … Continue reading How to reframe AI adoption to focus on outcomes, not tools
Adobe starts rolling out generative AI video tools in beta Premiere Pro’s Generative Extend can stretch out shots. kris holt Mon, Oct 14, 2024 Adobe Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of … Continue reading Adobe starts rolling out generative AI video tools in beta
Meta announces generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns. Chris Wood on October 8, 2024 Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely … Continue reading Meta announces genAI video tools for advertisers
September 17, 2024 5 LinkedIn tools to make power networking easier Use these potent LinkedIn add-ons to save time, increase visibility, and grow your network. BY Doug Aamoth Love it or hate it, LinkedIn has become an essential platform for networking, job hunting, and building your personal brand. And while managing and optimizing your LinkedIn presence … Continue reading 5 LinkedIn tools to make power networking easier
Data restrictions aim to enhance privacy, but may complicate ad targeting and potentially pause ads with highly targeted UTMs. Anu Adegbola on September 11, 2024 Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to … Continue reading Meta to restrict data in Business Tools, impacting ad targeting
What if you could simulate marketing programs using a CDP before investing in the technology? Marc Sirkin on September 4, 2024 What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? Thanks to ChatGPT, I did just that. It’s another compelling use case … Continue reading How to use ChatGPT to simulate martech tools and marketing strategy
