by VerticalResponse January 10, 2016 Follow @VR4SmallBizJanuary 10, 2016 Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business in any industry. It’s easy enough to learn about the customers and prospects who actually walk into your store or office, but … Continue reading Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
by Judy Caroll January 5, 2016 Follow @www.twitter.com/judycaroll1January 5, 2016 Businesses today are seeking for savvy solutions to manage specific functions. In terms of managing their finances, merchant service companies and investment banking firms need low cost solutions in terms of processing and organizing a large amount of data. These activities can be properly handled … Continue reading Social Media Promotion as an Effective Tool for Financial Services Marketing
by Kim Speier December 20, 2015 Follow @krspeierDecember 20, 2015 If your company utilizes social media to recruit employees (and if you don’t, you absolutely should), your go-to network is probably LinkedIn. It’s an essential network for your business to not only be present on, but to source eligible candidates for your organization. LinkedIn is … Continue reading Snapchat: A Recruitment Tool for Millennial Employees
by Jaime Nacach December 18, 2015 Follow @bloominariDecember 18, 2015 Messenger is evolving into a full blown content platform… and taking on your phone number There was a time when asking for a phone number meant something. It took some courage, it established hope, it was a test of sorts… Would we get a fake? … Continue reading Why Facebook Messenger is the Most Important Tool for Online Marketing
By Martha Vasquez December 2nd, 2015 Google has confirmed that the search tool option to filter results by location has been permanently removed. Filtering search results by location is a feature that was underused by regular searchers. SEO‘s and other digital marketers used the tool to have a feeling for how localized results may look … Continue reading Get Local Results Without Google’s Change Location Search Filter Tool
The offering provides Content Audit and Content Search to rate the content engagement of your site or competitors’. Barry Levine on November 24, 2015 From the Moz Content page Creating content that engages users is no easy trick. To help marketers with that magic, inbound marketing analytics software provider Moz is today announcing its Moz Content … Continue reading Marketing Analytics Firm Moz Adds A New Content Tool
by Charles Heitz November 10, 2015 Follow @CharlesHeitzNovember 10, 2015 Since the dawn of industrialism, businesses have come up with thousands upon thousands of ways to push their products and services. Companies around the globe have used marketing strategies that range from paper flyers and leaflets to live seminars and radio advertisements. However, those forms … Continue reading Using Social Media As A Marketing Tool
Learn Optimal Ways to use a Classic PR Tool for Social Influencer Targeting: Psychographic Targeting Hot House. For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business. PR pros log in almost every day to update media lists or find new contacts to build … Continue reading 7 Ways To Target PR Psychographics With 1 Tool
Rosalind HenshellOctober 29, 2015 How to Use Social Media as a Lead Generation Tool for Your Business. I’m sure you’ve heard about Social Media. I’m also sure that if you have a business, you’ll also have some form of social media account for that business. What I would be surprised to hear, however, is that … Continue reading How to Use Social Media as a Lead Generation Tool for Your Business.
The data visualization tool shows search data on more than 5,000 products in US cities. Ginny Marvin on October 23, 2015 To help retailers better understand shopper search habits in the US at the local level, Google is opening up more of its cache of product search data in a new visualization tool called Shopping Insights. … Continue reading Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level
