by Alexa Matia April 6, 2016April 6, 2016 If you’re a small or mid-sized business, stretching every penny of your advertising and marketing budget to the max is essential. Pay per call can help you do that. This year, mobile search will dominate all other search sources and drive an estimated 65 billion calls to … Continue reading Why Pay Per Call Is the Most Powerful Tool for Small Businesses
by Jennifer Hanford March 30, 2016 Follow @jennghanfordMarch 30, 2016 Did you work for (or own) a business before social media arrived on the scene? It really wasn’t all that long ago. If you did, then you remember how businesses once relied upon other options – such as cold-calling, tradeshow booths, or printed ads – … Continue reading 3 Reasons Why Business Social Media Continues to Be a Non-Negotiable Marketing Tool
by Mike Brown March 22, 2016 Follow @BuddhaBroIncMarch 22, 2016 When you fail to plan, you plan to fail. This timeless quote from the well-renowned Benjamin Franklin sums up the tough task of getting enough hours out of our day to accomplish our goals. It’s no secret that finding time to blog is a limited … Continue reading The Ultimate Content Planning Tool That Every WordPress Blogger Needs
by Emily Russen March 13, 2016March 13, 2016 Recruiting is one of the most important responsibilities that Human Resource professionals are tasked with. Since recruiting is such a top priority, it is important to have a tool you can rely on. As you start writing your job description, keep in mind, you are about to … Continue reading Why an ATS is the Most Valuable Tool in Your HR Tool Kit
Newest version of Livefyre’s 2013 acquisition adds team collaboration, creation of entire web pages, and live updating. Barry Levine on March 1, 2016 In 2013, content curation platform Livefyre bought Storify, a tool for combining social posts into a single story. Today, Livefyre is announcing Storify 2, an updated version that is integrated with … Continue reading Content Curation Platform Livefyre Gives Marketers Another Storytelling Tool By Adding Storify2
The NativeAI service tracks user preferences with a much more granular categorization of content than other tools, the company says. Barry Levine on February 26, 2016 at 4:02 pm News discovery platform News360 is launching this week a free, cloud-based audience analytics platform for publishers and content marketers. Called NativeAI, it employs machine learning — … Continue reading News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers
Company sees the deal as way to show the value of Yelp to brands. Greg Sterling on February 19, 2016 Yelp has decided to provide its full reviews data set to social media and reputation monitoring tool Sprinklr. This is a first and an exclusive deal for now, but Yelp indicated it was open … Continue reading Yelp Offers Full Reviews Database To Social Monitoring Tool Sprinklr
by Stephen Alberts February 12, 2016 Follow @reviewrailFebruary 12, 2016 The Keyword Planner can be super useful when using it for your business. Whether you’re running an AdWords campaign or doing some research for SEO, it’s good to jump in and poke around. Being a PPC ninja (much cooler than a regular ninja), I like … Continue reading 3 Ninja Tips Using The AdWords Keyword Research Tool
by Laura Jefferson January 29, 2016January 29, 2016 Not only do we have to keep up with Facebook, Instagram, and Twitter these days, but Snapchat is rapidly making its way to the top in the race for social media users. As a 20-something, I fall right into the 18-32 year old age range that makes … Continue reading Snap to It, Already: How Brands are Using Snapchat as a Marketing Tool
by Anand Srinivasan January 13, 2016 Follow @anand_srinivJanuary 13, 2016 Despite the growth in popularity of SaaS tools over the past decade, an overwhelming number of small and medium businesses still use email as their primary online helpdesk platform. The reasons are simple – email is ubiquitous, there is very little training required and you … Continue reading Picking the Best Online Helpdesk Tool For Your Small Business
