Justin WongOctober 21, 2015 Written by Amanda Austen, our talented intern. If infographics aren’t part of your company’s marketing strategy, you’re missing out on a huge opportunity to shine above your competition. Humans are visual creatures. In fact, 90 percent of the information transmitted to our brains is visual data. Images, charts, and bursts of … Continue reading Infographics: Why They Should Be In Every Marketer’s Tool Belt
Laura WakehamOctober 5, 2015 Most of us own a social media profile, whether we post the odd ‘tweet’, ‘like’ a few comments on Facebook or regularly update our LinkedIn profile. From sharing thoughts, photos and videos with friends and relatives, social media has become an essential method of sharing marketing insights and a huge part … Continue reading Social Media as a Effective Marketing Tool
Amanda LoewyOctober 2, 2015 Facebook, Twitter, and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Here’s the case for why you, a savvy marketer/social media manager, should add … Continue reading 5 Reasons Why You Should Use Pinterest As A Marketing Tool
Laurie Sullivan @lauriesullivan, (September 24, 2015) Search engine optimization (SEO) is the No. 3 most effective lead-generation tool, followed only by company Web sites at No. 2, and events and conference at No. 1, according to a recent report surveying B2B marketers on generating high-quality leads. Paid-search advertising sits at No. 7. … Continue reading SEO The No. 3 Effective Tool For Lead Generation
Larry KimSeptember 22, 2015 It was with great interest that I took LinkedIn’s new ads campaign management tool for a test drive this summer. After all, I was pretty critical of their ad platform last spring. When I wrote a blog post called “8 Things I Hate About LinkedIn Ads” in March, I was really … Continue reading LinkedIn Ads Rolls Out New Campaign Management Tool (And I Love It)
ShiftDMSeptember 8, 2015 A recent article, 4 Ways Twitter Can Help Your Small Business, by Josh Greesonbach, observes that Twitter is not just for teenagers, but can effectively be used by businesses to help generate leads. Here are 4 ways that Twitter can be used as a marketing tool to help your small business grow. … Continue reading How to Use Twitter as a Marketing Tool
Today’s savvy local businesses are breaking into content marketing, but is it enough? Columnist Will Scott explains why pay-to-play native advertising is the up-and-coming way for local businesses to gain traction when it comes to custom content. Will Scott on September 4, 2015 Yes, content marketing is definitely a buzzword. But all it really means … Continue reading A Powerful New Tool In The Local Business Toolbox: Content Marketing Is Going Native
William YatesSeptember 4, 2015 Many b2b marketers still perceive social media and social marketing as purely the domain of consumer marketing programmes and dismiss them as (probably) an ineffective business communications channel. And this is interesting, because in the b2b space, prospects and customers may be up to 57% of the way through their purchase … Continue reading B2B Social Media and Social Marketing: Really an Effective Business Tool?
Hellen OtiAugust 28, 2015 Earlier this year, a study from Forbes revealed that Twitter had overtaken Linkedin when it comes to lead generation. The report also indicated that, many top salespeople use Twitter to exceed their sales quota by over 6X. This makes Twitter one of the fast rising social media tools for lead generation. … Continue reading Actionable Ways to Using Twitter as a Lead Generation Tool
Laura DonovanAugust 5, 2015 Website and Facebook: A Two-Way Street to Increase Sales Social Media has turned old marketing models upside down. However, business websites continue to be the foundation upon which all other marketing is based today. Even those businesses that advertise in print routinely add their web addresses. Websites are virtual storefronts – … Continue reading Facebook’s Retargeting Pixel Tool Remarkets to Website Visitors on Facebook
