Brie ReynoldsJune 5, 2015 Quick management question: if you have two employees, one who always shows up early and stays late, and one one who doesn’t, which do you think is the better worker? Answer: you have no idea. Some employees at a fast-paced, high-pressure consulting firm have actually been faking their long workweeks, rather … Continue reading Workaholism and the Downfall of Management by Face Time
Rachel SilverJune 3, 2015 Summer is a great time to develop your garden. Delicate seeds require a lot of attention to grow into strong flowers. Just like your garden, the best way to ensure successful sales is to nurture your leads. Surprisingly, 80% of leads need 5 follow-up calls after the initial meeting to become … Continue reading 6 Strategies on the Best Time to Nurture Leads
KeriLynn EngelJune 1, 2015 As a small business owner, you’re used to wearing all the hats. You’re the CEO, COO, CMO, and everything else rolled into one. When you have so much to do, prioritizing tasks is difficult, if not impossible, especially when everything you do is vital to your business. When you’re out of … Continue reading 5 Practical Ways To Cut Your Marketing Time In Half
Cormac ReynoldsMay 27, 2015 Web design is a lot like decorating your home—it takes years to get things just the way you want them. Yet even after you’ve painstakingly gutted and refitted your entire kitchen, it won’t be long before you realise there are new elements that have got to be updated. Likewise, if you … Continue reading A or B? It’s Time to Find the Perfect Test for your Site
Rosalind HenshellMay 14, 2015 We’ve spent a lot of time recently talking about online videos and how great they are. The truth is though, that unless you are using video correctly it will add no value whatsoever to your business. With all the talk of how valuable videos are, many businesses seem keen to jump … Continue reading It’s Time To Re-Think Video Marketing
Joseph RiceMay 14, 2015 The customer care outsourcing world is in the midst of a race to the bottom when it comes to profitability. Cut throat competition including price arbitrage from offshore destinations has driven down prices and with it margins. This is great for clients but less so for the outsourcers and their shareholders. So where does the industry … Continue reading Outsourcers: It’s Time to “Mind the Gap”
Troy HollenbeckMay 9, 2015 Are you tired of less money , less time and more taxes? Ever hear of the ebook “Trading Hours for Dollars” by John Chow? He came out with that book in 2006 and it’s still being talked about and for good reason. By far the most traditional method to make money is with … Continue reading How to Pay Less Tax and Have More Time, Freedom and Money
Dina ShuqomMay 7, 2015 In 2013, we shared with you 100 Social Media Stats to present the fact that social media should not be ignored in your marketing campaign. This was only two years ago, but in social media world, it feels more like 10 years. Due to social media’s ever-evolving nature, we decided to … Continue reading 25 Social Media Stats That Prove It’s Still Worth Your Time
Peep LajaMay 7, 2015 You want to speed up your testing efforts, and run more tests. So now the question is – can you run more than one A/B test at the same time on your site? Will this increase the velocity of your testing program (and thus help you grow faster), or will it … Continue reading Can You Run Multiple A/B Tests at the Same Time?
Erin SaginMay 6, 2015 PPC is rife with potential timesucks. Ad text optimization, keyword research, bid management, reporting, landing page optimization and other PPC tasks are all important facets of your paid search management. Even so, they can suck the life out of you if you’re wasting time on the elements that just don’t matter. … Continue reading 7 AdWords Shortcuts to Save You Time & Simplify Your Life
