John W HayesApril 20, 2015 When I’m not sitting at my desk thinking about email marketing, I can often be found on my bike and thinking about email marketing. It’s not that I’m obsessive or anything, I just seem to have my best, most creative email marketing ideas when the sun is in my face … Continue reading Is It Time to “Degrease” Your Email Marketing Strategy?
Rachel WinsteadApril 17, 2015 Whether you run a small business, are starting a YouTube channel, or you’re in the process of growing, you may feel stretched thin when it comes to online marketing. One entrepreneur site may tell you that SEO is key, while another may tout social media as the forum with the most … Continue reading Help! I Don’t Have Time To Stay Online
Stephanie ClarkApril 13, 2015 If there is one thing you need to accept in life in order to stay somewhat sane, it’s that there will NEVER be enough time in a day to accomplish everything you want to accomplish. Human beings are just not physically or mentally capable of it, not even Superman. He still … Continue reading How To Save Time on Your Social Media Marketing
Sean CrowleyApril 12, 2015 As each day passes, there’s a ton of new data entering your marketing ecosystem: Web registrations, trade shows lists, pay per click campaigns, events…and the list of sources keeps getting longer. While all of this marketing data can be an asset to your programs, it can also be a liability. Inaccurate … Continue reading The Time Is Now: Let Data Take Center Stage
Miranda PaquetApril 9, 2015 Drumroll please. The best time to send your email is… There’s nothing we’d love more than to tell you a magic time and day that would give you the absolute best results for your email campaign. But while we can’t give you exactly that, we do have more than enough data … Continue reading When Is The Best Time To Send Your Email Marketing Campaign?
Anand SrinivasanApril 8, 2015 Somebody wiser than us all once said, “you never get a second chance to make a first impression.” In the case of lead prospecting, the first impression you make is worth several thousand dollars of business in the long run. How you approach your SEO prospect for the first time is … Continue reading How To Approach Your SEO Lead For The First Time
Megan IngenbrandtApril 7, 2015 The customers you’re looking for aren’t online 24/7. They have families, jobs, and other things to do. But if your customers aren’t online at a certain time of day, what’s the point of your ads running then? Fortunately, you can look at your campaign data to figure out when your ads … Continue reading Reach Customers At The Right Time With Dayparting
Natalie MeehanApril 3, 2015 Market research is used to manage the risk associated with offering up new products or services, but if you’ve ever had to undertake some form of it – think surveys, focus groups, interviews – you’ll recognize the difficulties and limitations. You want to know what the public think of a potential … Continue reading Marketing: Save Time, Money, And Resources On Market Research
Business.comMarch 31, 2015 As marketing automation and email programs continue to grow, so do our lists and the number of emails we’re sending. We can’t keep growing our lists without segmenting and providing relevant, personal content. People sign up for your company’s emails for one reason: you have something they want. That something might be … Continue reading This Time It’s Personal: An Email Personalization Strategy Face-Off
Sean KimMarch 31, 2015 We were all lied to. Growing up, we were sold the dream of following the traditional career path of working 50-hour weeks to receive our stable paycheck. Get in the office early, stay late, and even come in on weekends — then maybe, just maybe we’ll get a raise one day. Hopefully, if … Continue reading 7 Steps to Stop Trading Time for Money
