New program shows how Gmail is using sender verification and recipient feedback to decide who gets preferential inbox treatment. By Constantine von Hoffman Published on August 19, 2026 Google is giving political campaigns a way around Gmail’s spam filters, creating a new class of bulk sender that gets different treatment. Beginning September … Continue reading Google gives political email a lane around spam filters
The browser-based alternative to OTPs and magic links could improve sign-up conversions and first-party data quality. By Constantine von Hoffman Published on July 29, 2026 Google is testing a new Chrome feature that could remove one of the biggest sources of friction in customer acquisition: email verification. It’s also another step toward making … Continue reading Google testing a way to ease email signups
AI-generated summaries and prioritization could determine which emails actually get seen and which disappear into the background. By Joe Cunningham Published on May 8, 2026 Are we living through the AI Overviews era for email? On March 31, Gmail announced AI Inbox, promising to free users from ever having to reach Inbox … Continue reading Gmail’s AI Inbox may redefine deliverability
March 31, 2026 Google just made it easier to escape your old Gmail username BY Taylor Hatmaker It’s been an outrageously long wait, but Google will finally allow Gmail users to change their email addresses. Late last year, a support page in Hindi hinted that changes to Google’s account name policy were on the way. But … Continue reading Google just made it easier to escape your old Gmail username
Google’s AI is changing Gmail. What does it means for your campaigns? Time to adapt and stay relevant — again. By Mike Pastore January 16, 2026 Last week, Google introduced AI for the Gmail inbox, an announcement that got the attention of many email marketers. The new AI features now available in Gmail … Continue reading More AI for the Gmail inbox isn’t the end of email marketing
January 08, 2026 Google just changed Gmail—and it could reshape how you use your inbox
Think Gmail’s new unsubscribe tool will wreck your email list? Not if you’re already prioritizing segmentation and engagement. Brian McKenna on July 29, 2025 It’s not the easiest time to be an email marketer. Gmail and Yahoo’s evolving spam guidelines — compounded by earlier iOS updates that made them harder to meet — have … Continue reading Gmail’s ‘Manage subscriptions’ feature is a win for segmented senders
National Security Council adds Gmail to its list of bad decisions “But her emails?” anna washenko Wed, Apr 2, 2025 REUTERS / Reuters The Washington Post reports that members of the White House’s National Security Council have used personal Gmail accounts to conduct government business. National security advisor Michael Waltz and a … Continue reading National Security Council adds Gmail to its list of bad decisions
November 11, 2024 3 simple stps for freeing up Gmail storage space in minutes Reclaim storage and keep your inbox running smoothly with these easy Gmail clutter-reducing tips. BY Doug Aamoth One of the Gmail accounts in the Aamoth household just started showing the dreaded “Account storage is full” banner, which means it’s time for a … Continue reading 3 simple steps for freeing up Gmail storage space in minutes
August 23, 2024 Supercharge Gmail with these 6 powerful Chrome extensions Turn emails into tasks, automate messages with templates, unsubscribe in a snap, and more with these six must-have Chrome extensions for Gmail. BY Doug Aamoth Gmail is a powerful email platform, but with the right Chrome extensions, you can pour some productivity-based gasoline on the … Continue reading Supercharge Gmail with these 6 powerful Chrome extensions
