Signs Of Social Life At Google+? Network Sends Out Its First Tweet

After few public statements about the health and fate of Google+, the network takes to Twitter for some cross-channel marketing fun.


In all the chatter and headlines about the fate of Google+ — dead, not dead yet, feeling much better after pivoting — we haven’t heard much of anything from Google+ itself.

Google has made few public statements about its nearly four-year-old social network since founding father Vic Gundotra left the company last spring, seemingly leaving Google+ to drift through several management changes and apparent signals that it would be broken up into its component parts — Photos, Hangouts and Streams.

But today Google+ broke its silence … on Twitter:

Given recent history and natural skepticism, some wondered whether the tweet was a hoax, but a quick check of Google+’s Google+ page confirmed that Google employees were in fact at the helm of the account. Twitter shows the account was created around Google+’s birth, in July 2011. Just lurking, it turns out:

That response was typical. The people at the controls of the Google+ Twitter account were obviously having fun, and making smart use of an inarguably active social platform to bring more attention to back to their own. As one comment from Google+ on the Google+ post said:

“There are still some folks out there that don’t know just how good it is over here, so we thought we’d let them know. :)”

Google+ even addressed the elephant in the room, with the obvious Monty Python clip:

Whether this is a sign of Google deciding to start marketing its social network more vigorously again or just some fun Friday shenanigans from the Googleplex remains to be seen, of course. But it’s nice to see it re-joining “the conversation” even briefly and especially with a sense of humor that’s on point.

Google+ isn’t going to beat Facebook, but it’s not going to join the social network either … judging from this comment:

“Still not on Facebook.”

About The Author

Martin Beck is Third Door Media’s Social Media Reporter, covering the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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