Tag Archives: Through

Google Connects Search, Home, Assistant Purchases Through Shopping Actions

Google Shopping

Google Connects Search, Home, Assistant Purchases Through Shopping Actions by Laurie Sullivan  @lauriesullivan, March 19, 2018 Under siege from Amazon’s push into search and advertising, Google Monday began rolling out a feature that allows consumers to make purchases through Google search and Google Assistant. The new program — called Shopping Actions — launched Monday, but several … Continue reading Google Connects Search, Home, Assistant Purchases Through Shopping Actions →

Connect Through Relationships or Connect Alot – The Pro’s and Con’s

Network Building

James Potter — February 27, 2018 Follow @thelinkedinman — February 27, 2018 PhotoMIX-Company / Pixabay Let’s keep this simple. There are two core approaches on LinkedIn, very different in approach, the work involved and the risk. Connect and message This is the approach where you connect to lots of relevant people with the idea that … Continue reading Connect Through Relationships or Connect Alot – The Pro’s and Con’s →

Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

Consumer Engagement

You don’t have to be Amazon, Facebook or Google to turn insights into actions.   If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet … Continue reading Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing →

Fostering Vibrant Small Business Communities Through Mentoring and Education

Small Business Challenges

Mike Macioci — November 27, 2017 Follow @mikemacioci — November 27, 2017 Throughout my professional life I have learned that by asking questions(especially the right ones) one can learn a lot. This article is another in a series of interviews I am doing, focusing on accomplished individuals with valuable perspectives. I hope you find it … Continue reading Fostering Vibrant Small Business Communities Through Mentoring and Education →

5 best practices for transforming the customer journey through analytics

Customer Experience

Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated analytical framework for data-driven marketing. Nandini Rathi on November 21, 2017   In this data-driven age, marketers can no longer afford to be analytics-agnostic. Without analytical sensibility, data-driven insights are hard to come by. … Continue reading 5 best practices for transforming the customer journey through analytics →

2018 Recruitment Trends – Improving Candidate Experience Through Technology

Career Development

Joanne McDonagh — November 17, 2017 Follow @rezoomo_com — November 17, 2017 It’s that time of year when new trends begin to emerge for the upcoming year. We recently discussed an emerging trend in our last article 2018 HR TRENDS – CANDIDATE EXPERIENCE – WHAT YOU NEED TO KNOW. Minimal job descriptions, no confirmation email … Continue reading 2018 Recruitment Trends – Improving Candidate Experience Through Technology →

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