Columnist Russell Savage shows us how to build an MCC-level AdWords Script that will find and delete your “dud” keywords. Russell Savage on November 20, 2015 I love trying and testing out new keywords, but I usually forget to clean up after myself. According to Larry Kim’s article about Keyword Hoarding, I’m not alone. What … Continue reading Keep Your Accounts Clutter-Free With This AdWords Script
by Tracey Wallace November 16, 2015 Follow @tracewallNovember 16, 2015 Birchbox and Dollar Shave Club are two successful and inspirational companies who, along with a handful of others, have transformed the way consumers think about monthly subscriptions to health & beauty items and the way products can be packaged as sets. But today, on Veteran’s … Continue reading How This 70-Year-Old Nonprofit Launched a Holiday Gift Site Weeks Before Black Friday –– And Quickly Boosted Their Bottom Line
Three marketers tell us what new trends and tools they’re seeing in actual use this year, compared to last. Barry Levine on November 16, 2015 Like parents with young children, marketers with marketing technology can see a new level of maturity in each new holiday season. As we enter this year’s holidays, I checked with … Continue reading Here’s How Marketing Tech Is Different This Holiday Season
by Katie Henderson November 15, 2015November 15, 2015 In 2009, Jeff Weiner became the CEO of LinkedIn and since that time he has maintained a reputation as one of the most successful chiefs in the world. Under his leadership LinkedIn has grow to a market cap of $ 32 billion and his management insight has … Continue reading LinkedIn CEO Jeff Weiner Says People Often Fail To Ask This Vital Career Question
by Shirley Zhao November 15, 2015November 15, 2015 If you’re a lead generation marketer, then you know you need to improve conversion rates. It sounds straightforward enough, but a lot of marketers are struggling with the most fundamental aspects of improving conversion rates: lead generation and lead quality. How do you know what kind of … Continue reading Increase Lead Conversion Rates With This Simple Step
by Megan Smith November 14, 2015November 14, 2015 Are You Ready for the Thanksgiving Rush? Black Friday and Cyber Monday rule November, but Thanksgiving is becoming a shopping powerhouse by itself. Last year on Thanksgiving Day, online sales were up 14.3 percent over 2013, according to IBM Digital Analytics. These 3 strategies can help you … Continue reading 3 Smart Ways to Make Your Emails Stand Out This Thanksgiving
by Ellery Long November 12, 2015November 12, 2015 Black Friday and Cyber Monday are on the horizon and soon those holiday shipping deadlines will be upon us. While you might have your holiday promotion engine revving at maximum RPM, don’t overlook a critical part of your marketing mix…social media. One of the most powerful aspects … Continue reading It’s Not Too Late! Five Ways To Make This A Social Holiday Season
by Kathy Berardi November 11, 2015 Follow @redclipvideoNovember 11, 2015 The holidays are an ideal time for communicating your gratitude or well wishes for a joyful season to your clients, partners, prospects and other key audience members. Video is a creative way to get your message across or share a personal greeting from your team. Since … Continue reading 3 Ways to Use Video to Engage Your B2B Audience This Holiday Season
By David Vallance November 2nd, 2015 An abject body sits alone, hunched over his keyboard, rattling out yet another listicle. The keys chatter, slightly loose from their fittings after years of digital abuse. The pixels flicker, lighting up one character at a time. 10 Things You Totally Didn’t Know About Translation reads the title. The … Continue reading What Is This Storytelling You Talk Of?
Ray ManleyNovember 2, 2015 Have you bought the weight loss supplement garcinia cambogia or any strings of “starry” LED lights on Amazon recently? I may have written those product descriptions. I’ve done a few Amazon product descriptions of these items over the last couple of years. When I took on the jobs I just focused … Continue reading Selling on Amazon? Dominate Your Category With This Trick
