Tag Archives: this

Long Live Email Marketing: Why This Medium Is Far From Dead

Sally McGrawNovember 1, 2015 I’d been blogging and building my business for nearly six years when a friend told me I absolutely HAD to get an email newsletter going. I scoffed. Right in her face. I mean, all the cool kids are getting their information from Tumblr and Twitter these days, right? Why bother with … Continue reading Long Live Email Marketing: Why This Medium Is Far From Dead →

Retailers: How To Engage Mobile Holiday Shoppers This Year

Retail Marketing

Many retailers are still not taking advantage of the power of mobile to increase in-store sales; columnist Allan Haims explains why and how they should. Allan Haims on October 23, 2015 While consumers are unquestionably connected to their smartphones, only a fraction of them is shopping via their mobile devices, which represents a huge missed … Continue reading Retailers: How To Engage Mobile Holiday Shoppers This Year →

Warning: Don’t Read This If You Aren’t Prepared To Refocus Your Strategy

Strategy

Dave WakemanOctober 23, 2015 Over and over, strategy comes up in conversation. Usually it comes up in the form of a question. Something like: “How do we refocus?” “Why does it always feel like we are spinning our wheels?” These and other similar questions always lead me to understand that a business has lost its … Continue reading Warning: Don’t Read This If You Aren’t Prepared To Refocus Your Strategy →

4 Steps to Winning Customers on Trust and Convenience This Holiday Season

Customer Relationship Managemnet

Tracey WallaceOctober 19, 2015 By this point in the year, most ecommerce companies have already begun strategizing for the holidays, if not fully launched promotions to begin gaining net new customers for the season. After all, studies are showing that many consumers finalize holiday shopping in October –– meaning your promotions need to begin in … Continue reading 4 Steps to Winning Customers on Trust and Convenience This Holiday Season →

22 To-Do’s for eCommerce Success This Holiday Season

eCommerce

Ty RothsteinOctober 14, 2015 Ladies and gentlemen, rev your engines because it’s that time of year again. It’s the most lovely time of the year, and not just because the leaves start to change colors. It’s the most lovely time of the year because in the next two months, all of you ecommerce merchants are … Continue reading 22 To-Do’s for eCommerce Success This Holiday Season →

3 Tips To Perfect Your Email Marketing This Holiday Season

Email Marketing

Lauren SullivanOctober 11, 2015 For many business owners, the holiday season is the most hectic time of the year. Last year, in the week leading up to Cyber Monday, Constant Contact customers sent over 1.3 billion emails in the week leading up to Cyber Monday. You know that sending timely emails during major shopping days … Continue reading 3 Tips To Perfect Your Email Marketing This Holiday Season →

Top 3 Tips to Increase Online Store Conversions This Christmas

Conversion Rate Optimization

Owain PowellOctober 7, 2015 Does the online retail industry need to get smarter? With the long discussed “death of the high street”, it is becoming ever more challenging for companies to attract customers to their stores in advance of December when shoppers tend to flock in their droves, make a dash to grab last minute … Continue reading Top 3 Tips to Increase Online Store Conversions This Christmas →

This Is Why We Blog

Blogging

John MillerSeptember 24, 2015 So, here’s the thing: At some point, we’re going to have to trust each other. Really, it’s what we both want. You want to work with a partner that has your best interests at heart, that isn’t out to just squeeze money out of you, and that can deliver awesome content … Continue reading This Is Why We Blog →

4 Trends to Help Drive More Purchases This Holiday Season

Trends

Columnist Andrew Waber digs into the results of a recent study that aims to give online marketers some insight into planning their holiday advertising strategies. Andrew Waber on September 16, 2015 at 11:26 am In 2014, consumers demonstrated striking differences in their online buying behavior during the holidays compared with the rest of the year … Continue reading 4 Trends to Help Drive More Purchases This Holiday Season →

Don’t Start Conversations Online, Do This Instead

Sales Strategy

Brooke BallardSeptember 13, 2015 I know what you’re thinking. How can a company with a tagline of “Think Conversation, Not Campaign™” have a headline like that?! Yes, at B Squared Media we’re always pushing you to start conversations, to focus on the dialogue more than the data. But when you’re too focused on starting conversations, … Continue reading Don’t Start Conversations Online, Do This Instead →