Columnist Russell Savage shows us how to build an MCC-level AdWords Script that will find and delete your “dud” keywords.
I love trying and testing out new keywords, but I usually forget to clean up after myself. According to Larry Kim’s article about Keyword Hoarding, I’m not alone. What he found was that around 98 percent of the keywords in your account don’t really do much except slow things down. Finding that needle in the haystack is a little easier when the haystack is 98 percent smaller.
Luckily, we have the power of AdWords Scripts to help us clear out the clutter and get rid of the duds. Let’s write an MCC-level AdWords Script to clean up after ourselves as we load and test new keywords.
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