by Sasha Seddon December 2, 2015December 2, 2015 The holiday inbox can be a pretty competitive space. Don’t fret if there are customers that still haven’t responded to your campaigns after the past few weeks. The good news is, this is helpful insight knowing that this group of customers has different needs or interests. Here … Continue reading This Was Written Just For You
by Kim Speier November 30, 2015 Follow @krspeierNovember 30, 2015 Social media monitoring is often overlooked by business owners and marketers, who tend to focus their time on posting interesting, relevant content for followers. But what do you do when you get a notification that someone mentioned your brand in a not-so-friendly tweet? Or when … Continue reading Use Social Media as a Customer Service Platform This Holiday Season
by Howard J. Sewell November 29, 2015 Follow @hjsewellNovember 29, 2015 It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. Take the email campaign below from security vendor Symantec. Sure, they can be forgiven the … Continue reading Why This Holiday Email Campaign Misses the Mark
by Madeline Boehmer November 25, 2015 Follow @madelineboehmerNovember 25, 2015 Over the past few years we’ve heard about the after Thanksgiving sales more and more in the news, and not just because of the amazing prices. It has become quite the controversy on what time retailers should be opening after the holidays in order to … Continue reading Online Shopping This Holiday Season
by Juliet Carnoy November 25, 2015 Follow @juels050November 25, 2015 American consumers appear to think that the U.S. economy is back on track. At least that seems to be the case, based on their projected holiday spend. According to a survey by Gallup, American shoppers plan to spend $ 830 on holiday gifts this year, up … Continue reading Turn Holiday Browsers Into Buyers With This Silver Bullet
by Vivienne Egan November 25, 2015 Follow @ThinkSearchNovember 25, 2015 You can convert more customers over the Christmas period by remarketing to your customers through the entire journey they take. Capture data from as many new visitors as possible and maximise contact with customers at all available touch points. Remarketing throughout the entire customer journey … Continue reading Convert More Customers This Christmas
by Joel Goldstein November 25, 2015 Follow @joelgoldsteinNovember 25, 2015 Many companies offer their employees an annual Christmas bonus as a thank you for their hard work over the year, however is this really the best way to reward Millennial employees? Millennials are half as likely to consider monetary payments as important as their bosses, … Continue reading How to Reward Millennial Employees This Holiday Season
by Grant Thomas November 24, 2015 Follow @gsthomas22November 24, 2015 The holiday season is here which is great news! For online retailers, this shopping season is the biggest opportunity to generate revenue. This increased traffic also means that shopping cart abandonment will occur at high rates. Cart abandonment is such a pesky problem but let’s … Continue reading How to Prevent Shopping Cart Abandonment and Convert More Sales this Holiday Season
by Sabrina Fenster November 23, 2015 Follow @ShelfIncNovember 23, 2015 As if the holidays aren’t madness enough, throw in the act of shopping for loved ones. Finding that perfect gift can be the most daunting task. With that in mind, customers have turned to influencers to filter out the noisy brands begging for attention. Instead, … Continue reading How To Influence Purchases This Holiday Season [Infographic]
by Linda Dessau November 21, 2015November 21, 2015 © Sergey Nivens – Fotolia.com Earlier this year I created a new presentation called How to Write Your First Four Blog Posts. The basic premise is that you don’t need to write a new full-length article every time you post to your blog. In fact, I suggest … Continue reading Want to Write a Quicker, Easier Blog Post This Week? Try a Combo Post
