Learn strategies for effective niche advertising to connect with specific audiences in an oversaturated marketing landscape. Geoff Crain on February 22, 2024 The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the … Continue reading Niche advertising: 7 actionable tactics for targeted marketing
Category Archives: Advertisement Tools
How to craft killer CTAs that convert B2B prospects
Learn the fundamentals of what to do to create compelling B2B calls to action for successful email outreach. Vladyslav Podoliako on February 20, 2024 Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Your entire outreach will fail if your call to action (CTA) is weak. While regular cold emails can … Continue reading How to craft killer CTAs that convert B2B prospects
Third-party data in advertising: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using third-party data in an advertising campaign. MarTechBot on December 4, 2023 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors … Continue reading Third-party data in advertising: Best of the MarTechBot
How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain
How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain by Laurie Sullivan @lauriesullivan, April 19, 2023 Publishers and advertisers working to launch ad inventory that emits less carbon are also trying to stay within budget — requiring each company to step up and support the process. Metaphorically, Curt Larson, CPO at Sharethrough, says … Continue reading How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain
Ad-Supported Streaming Adoption Up To 64%, Ad Tolerance Down
Ad-Supported Streaming Adoption Up To 64%, Ad Tolerance Down by Karlene Lukovitz @KLmarketdaily, March 3, 2023 Yes, more and more consumers are signing up for ad-supported streaming services. But a bit of weariness with ads may already be creeping in. TiVo’s Q4 2022 video report, based on a survey of 4,493 adults in the U.S. … Continue reading Ad-Supported Streaming Adoption Up To 64%, Ad Tolerance Down
‘Tear the paper ceiling’: A new campaign wants companies to ditch 4-year degree requirements
By Talib Visram October 07, 2022 Justin Hutchinson was working at a smoothie shop in his native Baton Rouge, trying to save money for his tuition to Louisiana State University, which he was struggling to pay after the death of his father. Hutchinson was a popular employee: He’d memorize customers’ orders and even their … Continue reading ‘Tear the paper ceiling’: A new campaign wants companies to ditch 4-year degree requirements
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