Blaise LuceyApril 19, 2015 It’s 2015 and the word “responsive” can still strike fear in any marketer’s heart. Creating effective mobile marketing campaigns is hard, whatever the channel. For most marketers, making something responsive means long meetings with design and web teams, if not outsourcing big chunks of projects to agencies. Maybe that’s why nearly … Continue reading Why Responsive Design Doesn’t Mean What Email Marketers Think It Means
Trevor YoungApril 15, 2015 It’s funny how so many companies and organisations – large and small – continue to focus on the tactical minutiae of social media. They rail against Facebook for throttling the organic reach of their Brand Page, which has in effect stopped them from communicating with their audience unless they pony up … Continue reading Think Bigger Than Just Your Brand
Laurie Sullivan @lauriesullivan, (April 03, 2015) Search engines provide answers to questions that we don’t know, and with a click or two confirm those we think we do. Numerous research papers from prestigious schools and scholars suggest that search engines make people dumb. The latest from researchers at Yale University suggests that search engines make … Continue reading Search Engines Make Us Think We’re Smart
William YatesMarch 16, 2015 A few years back, when Google ceased using meta-tag based key words as website page ranking metrics, many organisations turned to alternatives such as link building as an optimisation methodology. The issue with key words is that they could be amassed, analysed and scattered around a website like confetti, bringing no … Continue reading Key Search Terms and SEO: Think Different and Survive
Kristina JaramilloMarch 15, 2015 Strategy is the biggest difference between a B2B sales and marketing team that drives demand and enjoys consistent sales leads and revenue opportunities and one that just has a presence and lots of connections that they are not engaged with. I’m sorry to say – but most sales and marketing leaders … Continue reading Think Strategy Not Tactics to Generate More Leads with LinkedIn
Business.comFebruary 25, 2015 For better or for worse, most marketing tactics are now built upon content. In fact, according to the Content Marketing Institute’s 2015 B2B Content Marketing Trends & Benchmarks report, 70% of B2B marketers are creating more content than they did one year ago. According to the same CMI study, company blogs are … Continue reading Why the Company Blog is More Important Than You Think
Jimmy DalyFebruary 21, 2015 I’ve been hearing a lot about conversion optimization lately. It’s mostly good stuff – writing clear copy, focusing on clean designs, creating a strong value proposition, etc. Those are all conversion best practices but the truth is that most businesses are powered by small wins. It’s all the things that happen … Continue reading The Small Win Email: A New Way To Think About Conversions
Adrian SpeyerFebruary 4, 2015 Depending on how you measure the effectiveness of your community, you might be overlooking some of the ROI that it provides you. For example, forum visitors – those people who lurk but never register or post – can account for up to 90% (or more) of your traffic. This passive majority … Continue reading Your Community ROI Could Be Higher Than You Think
Deidre PaknadJanuary 31, 2015 3 tips for using the time you have to make the biggest impact Time is the greatest lever we have to achieve business goals, yet most leaders don’t measure how it’s spent or manage it as scarce capacity. When time is viewed as an infinite resource, it sets up employee engagement … Continue reading Use Your Time Wisely — You Don’t Have As Much Of It As You Think!
Jake DolezalJanuary 20, 2015 We all see the trend that data is getting bigger and bigger, not only in volume, but in the demands and expectations placed upon it. We see very successful companies, such as Amazon and EBay, who have placed data on the top priority shelf, and they are excelling and accelerating at … Continue reading Why Data and Storytelling Are More Alike Than You Might Think
