Jeff BullasSeptember 19, 2015 Applying for a new job is daunting. What do you wear: tie or no tie? Heels or flats? Often it depends on the industry. Accounting is going to be a bit more buttoned-up while digital media is another game. Now—the resume Your primary focus is often on your resume. Every career … Continue reading Why Your Resume Isn’t As Important As You Think It Is
Ruthie AbrahamSeptember 11, 2015 We’ve been noticing a trend recently. A lot of our clients sell what we like to call “traditional” products–the kind of products that built America, we like to say. We’re talking manufactured goods, equipment, machinery–items that you can touch and feel and understand the purpose of by sight. Some of our … Continue reading Why “Digital Marketing” Isn’t as High-Tech as You Think
David PooleAugust 27, 2015 Cart abandonment is the scourge of digital commerce. Every day, businesses see revenues slip away from them because customers give up on the transaction before completing it. Right now, the global average for abandonment is 76%. More than three-quarters of those who start an online transaction don’t finish it. That is … Continue reading Fighting Online Abandonment – It’s Easier Than You Think
Ben SmithAugust 18, 2015 Think twice, click once. It’s something you hear said in hindsight after some sort of monumental fallout occurs when someone has posted something awful on social media or, because we’re all about email here, sent a message that they probably would’ve been better off not sending. So consider this a PSA … Continue reading Think Twice, Click Once: 3 Company Emails People Regretted Sending
Laura BAugust 17, 2015 When most companies talk about social media, the “Big 3” come to mind: Facebook, Twitter, and LinkedIn. But, why is nobody paying attention to Instagram? Instagram is the fastest growing social media platform to date. Monthly active users increased by 100 million in just nine months. While this growth comes mainly … Continue reading 5 Reasons Why Instagram Is A Bigger Deal Than You Think
Jeff FerminJuly 22, 2015 Whether it was the case now or before, you (or your employees) probably had a job that was abysmal. The kind of job that sucks to wake up to and has you asking “why do I work here?” every single day. The last thing you want to do is be googling … Continue reading 5 Reasons You May Think “Work Sucks”
Personal Branding BlogJuly 21, 2015 ONCE OUR EXECUTIVE RECRUITING FIRM DECIDES TO PRESENT A CANDIDATE to one of our hiring company clients for an open position, we stress to the candidate that, from that point forward, she needs to consider herself as being in the sales business. The response we typically get? “Oh, my gosh! (or … Continue reading To Win a New Job, Think, Act Like Top Salesperson
Miriam HaraJune 15, 2015 “The advertising world is a young person’s game.” We have all heard this statement before – but is it accurate? Social media, although not in itself ‘advertising‘ has carved out its place within branding in an effort to establish brand relevancy. Similar to any other industry, advertising has evolved to include … Continue reading ‘Over the Hill’ for Social Media? I Don’t Think So.
Meredith RiceJune 8, 2015 If there is one thing a business should take time to consider incorporating into their website, it’s a blog. While it may seem insignificant and pointless at first glance depending on industry, blogging can actually be an inexpensive and wise business investment. Not only does it provide a way for businesses … Continue reading Blogging For Your Business: More Valuable Than You Think
Lacy BoggsMay 12, 2015 Okay, this week’s WHAT NOT TO DO: This post showed up in my Tumblr feed as a sponsored post. At first glance, it’s just a recipe for chicken shawarma, right? Guess who “dailyfancies.com” is? Fancy Feast. That’s right. It’s a recipe from a CAT FOOD COMPANY. This is just… This opens … Continue reading How To Blog For A Product Business: Think Sideways
